Term Paper on "Guild of America (Wga) Strike"

Term Paper 8 pages (2160 words) Sources: 8 Style: APA

[EXCERPT] . . . .

Guild of America (WGA) Strike

As of Monday November 1, 2007 the Writers' Guild of America (WGA) is officially on strike, having been unable to come to a contract renewal agreement with the Alliance of Motion Pictures and Television Producers (AMPTP). Strike avoidance mediation has failed to fully resolve the major issues that the Guild has, mostly with regard to payment of writers. The effects of this strike are yet to be seen, but if the 1988 22-week strike of the same guild gives us any indication it could be a long and expensive phenomenon. Many laypeople are intensely interested in how the current Writer's Guild of America strike will affect the television shows they watch and enjoy every week. To the average person the fear of not being able to catch up on the storylines of the dramas and enjoy the comedy styling of various talk show hosts is the extent of their concern. Yet, this strike may have much more far-reaching effects on television, now and in the future as television transitions to a multi-media venue. (Los Angeles Business "Strike Halts Production..." November 7, 2007 NP)

Research Question:

This work will address the possible short- and long-term effects of the WGA strike on television. The face of television is clearly different than it was even in 1988, when the last major strike occurred, and changes will continue, exponentially as more and more people become involved with reality television, seek other forms of entertainment or watch their shows online in streaming video.

Review of Literature:

As of November 7, 2007 a list of 13 shows had stopped production and/or went into rerun mode. Ma
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ny will not likely return in new formats until the strike is resolved. The major contention of the Guild is that writers are not adequately compensated for DVD releases and multi-media programs they work hard to help create, even though advertisers are supporting the airing of these programs, mainly on the internet. (Los Angeles Business "Strike Halts Production..." November 7, 2007 NP) the writers would like to know, why if advertising dollars are being generated why they are not receiving adequate compensation for the airings. The industry, including all the major networks as well as many pay networks, site that the internet venue is simply to new to generate enough ad dollars to compensate everyone and in addition most were just barely able to resole contract issues and technical issues for the internet venue with advertisers and technology development agencies. The industry would simply like a bit more time to adequately address the issue and fairly compensate all involved. The industry also claims that the finical status of multi-media venues are simply an unknown at this time, as research and development were significant expenses, that have not yet been covered by ad compensation. (Dumenco 2007) by Novemeber 12th the report is no better, as some non-writer workers on shows that are suspended from production have been threatened with lay-offs and officials from WGA and the AMPTP are predicting along strike with the assumption that talks will not even resume until the beginning of 2008. (Grossman, 2007)

The parallels between the 1988 strike, that you will remember lasted 22 weeks, are actually quite significant. The Writers were then seeking to resolve royalties disputes over new media, in 1988 that was the now ancient Video Tape recording industry, yet their complaints were the same. This new venue is forcing contract negotiations that further devalue their services creating a loss even when evidence suggests that the execs are still raking in the cash and the industry is recovering from the change. (Eisendrath, 1988) the 22-month 1988 strike cost the industry an estimated $500 million in revenue, but the figure is a drop in the bucket at today's rates, and also does not include subsidiary losses, to support businesses or other industries. (Grossman & Guthrie, 2007)

According to Young, a frequent contributor to Forbes, the key factors in determining the effects of a strike is determining how long it will last. He goes on to gives some observations about historical financial conditions, or predictive results of a 2001 strike which was averted,

In 2001, with another writer's strike looming, Los Angeles Mayor Richard Riordan commissioned a Milken Institute study that looked at potential job loss under several different scenarios. In the worst case, a five-month strike could have cost the city $6.9 billion in lost income and 54,600 lost jobs. (2007, NP)

Young then extrapolates this old report, forward to the present strike and stresses that in Southern California alone, with a five-month strike, job loss in the industry could reach 30% (72,000) and this is not including support businesses, "such as limousine drivers, caterers, nurseries, film labs, location and laundry services." (2007, NP) Additionally Young is concerned that viewer ship will significantly decline, in the short- and long-term, as individuals seek alternative entertainment, such as alternatives offered by the internet of video games. (2007)

Perhaps the greatest irony is that critics opine that television writing today is some of the best in the medium's history. Consider House, the Office and the now-departed the Sopranos. At the same time, reality television, which hires mostly editors, producers and people off the street rather than writers and bona fide actors, has gained a significant presence on network and cable television. Any long strike may kill these great shows and others, put thousands out of work and leave the door wide open for much more reality TV. (2007, NP)

The concerns are clearly widespread, and from financial to entertainment motivated. The strike has already changed what many people are doing in the evening, and may do so even more in the future as the length of the strike may determine if individual shows tank, due to loss of viewer interest when they resume.

One last issue, not mentioned above is the potential for further advertiser loss. Ads are often sold in contract form, and if viewer numbers drop below contract levels networks must make up the difference or return ad money. This strike is occurring across the busiest ad season of the year, Christmas and many ad buyers are thinking of the possibility of asking for funds back so they can blanket other venues to regain the losses, and just as the industry is probably going to be coming back online they then must give precedence to the 2008 election rather than making back lost revenue for advertisers. (Advertising Age "Strike-bitten TV sellers fear coughing up cash." 2007, pp. 1,27) the loss of advertising dollars, in the busy season, as well as in the 2008 election year will likely seriously effect the ability of the networks and those who produce shows for them to continue to offer quality programming when the writers return to work, in at some unknown date in the future.

Analysis:

The review of literature, including the comparative analysis of the 1988 strike situation gives the impression that the strike is likely to be a long one, that will be detrimental to the industry as well as the economy. Television, is in a period of transition that is clearly going to change its face, many times over the next few years. The beginning is the ability of live streaming video to offer the same programming, for free and on demand. This change is significant, as the strike makes clear, because writers and other professionals will continue to demand that networks respond by appropriately accommodating them in this transition. The WGA has learned from experience that when changes occur, that threaten the fiber of the industry, they and others on their level often get left out of the equation, until such time that the networks again feel secure in their dominant position as the major entertainment supplier of the U.S. (and many international markets). The same thing happened when people began to be able to video tape their favorite programs or buy or rent movies to fill the time television had previously dominated. The writers were the last to know why the executives were still making millions while they were taking pay cuts or remaining at previous levels of pay. (Cooper, 2001)

On the other hand these changes for the industry will very likely result in significant losses, as more and more time is being taken away from television, to be filled with other forms of entertainment. (web surfing, video games, DVDs (some pirated) online music downloads) the industry must respond to this conservatively, to counter the effects of these changes. Entering into an on-demand format, with streaming video on the web is the way that the industry has determined to counter this concern, and the manner in which this is compensated is still up in the air. The industry also responded wholeheartedly to the public's desire for reality television, which many argue does not offer writers as many jobs as other television venues.

Overall, network-TV comedy has an ever-shrinking audience -- and sitcoms have an ever-shrinking share of… READ MORE

Quoted Instructions for "Guild of America (Wga) Strike" Assignment:

This is for Media Studies: An introduction to mass communication. The sources used should be scholarly and I would like a couple of newspapers used as well. I would like the *****s' strike of 1988 referred to in the paper and compare it, as well as the outcomes to the current *****s' Guild of America strike. If Lexis Nexis, Business and Company, or Business Source Premier searches are ideal. The following information is from the instructor regarding the paper:

Purposes

I have several objectives for this assignment:

To allow you to explore in more depth than is typically possible in a survey class a specific contemporary media-and-society or media-and-culture issue that is of interest to you.

To allow you to gain experience in academic research and writing.

To allow you to become acquainted with a small portion of the academic literature that relates in various ways to your topic.

To allow you to ask and begin to answer an original research question.

Paper overview

Although brief as research papers go, your paper will include all the elements found in most academic writing:

- introduction

- research question

- brief review of literature

- your own original analysis of the issue/texts/effects

- the conclusions and implications you draw as a result of reviewing both prior literature and new texts/issues: in other words, an answer to the research question that you posed

What should your paper be about?

The simplest answer is this: a contemporary issue or phenomenon or effect or controversy involving media and society (or media and culture) that you are strongly interested in.

During our class discussions, panels, and deprivation papers, you*****ve all made clear to me that in various ways you are deeply and personally involved with media forms, media texts, media products, and/or the media industries. You spend time online, watching TV, listening to music, reading magazines/newspapers/books, being exposed to advertising, going to movies, listening to the radio, etc. In short, for better or worse, the media are clearly important parts of your own lives and the lives of the people you care about. Your paper should explore a topic that relates to one of your media interests.

How to turn your interest into a research paper topic

All academic research is guided by a *****research question**********”the issue, phrased in the form of a question, that you are investigating and hoping to (in at least some small way) answer. In other words, academic research does not simply involve compiling a pile of pre-existing facts about a topic*****”that*****s what encyclopedias (and elementary school reports) do!

Rather, real academic research is much more narrowly focused and involves more creativity and originality. It is based on asking and attempting to answer a specific question*****”ideally, one that has never been asked or answered before*****”and, in doing so, generates new knowledge

While there are as many possible research paper topics and research questions as there are researchers, for the purposes of this assignment, it might be most helpful to think about your topic*****”and, therefore, structure your research question*****”in one of the following ways:

Investigation of a new/different phenomenon

Let*****s say you*****re intrigued by a new media technology, or a movie that*****s significantly different from all others that have been produced, or the latest (*****state of the art*****) digital TV programs. You might phrase your research question as follows:

*****How is [media issue/phenomenon X] new or different from what*****s been available before*****?

This, then, provides a framework for your own paper*****”it opens the door for a paper that includes (a) a brief review of the research about existing/old/traditional elements of your topic, and (b) a review of whatever research may exist about the new elements of your topic, and (c) your own original analysis.

Effects/impact/influence of a media phenomenon on society

Let*****s say your interest is not so much in a technology or a program or a text in itself as much as it is in how one of those things is affecting people (as individuals, as a group within a culture, as an entire culture, as a society, as the world). Then your research question might be like one of these:

*****What effects does X have on [group of people]?*****

*****How do [group of people] respond to X?*****

*****How do [group of people] feel about X?*****

*****In what ways are [group of people] incorporating X into their lives?*****

*****How is X changing the lives of [group of people]?*****

*****Why do [group of people] respond to X the way they do?*****

*****Why do [group of people] use X?*****

A question/focus like one of these allows you to review what*****s been studied about topics similar to yours as well as offer your own thoughts on what*****s going on.

Controversies concerning a media/society issue

Another possibility is for you to explore neither a media text/phenomenon nor its effects, but rather the discussion or controversy that may be swirling around the text/phenomenon. In this case, your research question might be like one of these:

*****What are the issues raised by X?*****

*****How do [group of people A] and [group of people B] differ in their reactions to X*****”and why?*****

*****Why is X controversial?*****

What to do now

Start thinking about

- media-and-society issues that interest you

- the types of question(s) you might want to investigate that relate to your chosen issues

IF you have the time, motivation, and *****know-how***** to do so at this point, start doing database searches using Academic Search Premier (or other databases available through the library*****s web site) to see what*****s already been written about your topic.

Questions to ask

- How to do database searches

- What counts as academic research

- How to approach and write a literature review

- How to refine research questions

This memo concerns the technical aspects of writing academic papers: citations and references.

There are many formatting styles used in academic writing, including APA (American Psychological Association), MLA (Modern Language Association), Chicago, and others. The communication discipline favors APA style, which is also used by most scholars in the social sciences (psychology, sociology, anthropology, etc.) APA style guidelines dictate (among many other things) the following:

Formatting

12-point type, Times New Roman font, double-spacing, 1***** margins on all sides, page numbers at in the upper right corner or centered at the bottom of the page.

In-text citations

When you*****re referring to another scholar*****s work, you do so NOT with footnotes or endnotes,[1] but rather by including the author*****s last name and publication year in parentheses in the text itself. If you are quoting exact words, you also include the page number on which those words were found; if you are not quoting exact words, you don*****t need the page number.

Since all in-text citations must include two or three pieces of information (name, year, and possibly page number), you have a number of options as to how/where you structure and place the citation within a sentence. Here are just a few of the many possibilities:

Smith (2004) found that movie violence has increased over the last decade.

Movie violence has increased over the last decade (Smith, 2004).

Movie violence has increased in recent years. As Smith (2004) reported, 50% of American films include gun fights or bloodshed.

While violence in movies appears to have increased recently (Smith, 2004; Thomas, 2003), audiences are less likely to consider violence a reason not to see a film, according to Brown (2002).

While some scholars (Smith, 2004; Williams, 1999) believe that movie violence is decreasing, others, such as Jones (2006), sharply disagree. As Jones argues, *****the degree, the graphic nature, and the frequency of violence in 21st-century films are unprecedented***** (2006, p. 101).

While some scholars (Smith, 2004; Williams, 1999) believe that movie violence is decreasing, others, such as Jones (2006), sharply disagree. *****The degree, the graphic nature, and the frequency of violence in 21st-century films are unprecedented***** (Jones, 2006, p. 101).

[NOTE: when mentioning several scholars/studies in the same parentheses, put the authors***** names in alphabetical order, not chronological order.]

References page

In APA-style writing, complete reference information is placed in a separate References page (or section) at the end of the document. At the top center of this page/section, write *****References.*****

Only include references in your References page if you had an in-text citation of the scholar*****s name and year in the body of your paper. In other words, your References page does not include every article you read when researching your paper. It includes only those that you actually mentioned somewhere in your paper. Here are all the picky guidelines for formatting an APA-style References page.

Order: the References page lists all of your (mentioned!) sources in alphabetical order by lead author*****s last name. If you have more than one source by the same author, list the older source first.

Authors***** names: authors are referred to only by last name and first initial (or first and middle initial if the author uses a middle name/initial), and in the same order in which the names appeared in the authors***** own article. (In all these examples, Smith is the *****lead author.*****)

- Smith, J.

- Smith, J., & Brown, A.

- Smith, J., Thomas, P., & Weiss, D.

Italics: The only elements of an APA reference that are italicized are journal titles and book titles. Article titles and chapter titles are not italicized.

Journal volumes/pages: If your source is an academic journal article, your reference will include the journal volume (which is also italicized) and the starting and ending pages of the article (which are not italicized). Here*****s an example journal article reference:

Smith, J., & Jones, A. (2007). Recent increases in movie violence. Journal of Mass Communication and Society, 18, 332-341.

If your source is a non-academic journal (magazine or newspaper), you don*****t include volume, but you do include the publication month/date*****”and you write *****p.***** or *****pp.***** in front of the page number(s):

Elliott, S. (2007, April 3). TV commercials using fewer *****real***** models. New York Times, p. A12.

Books and book chapters: If your source is a book all of whose contents are written by the same author, you format the reference as follows:

Brown, D. (2003). The Da Vinci code. New York: Doubleday.

If your source is a chapter in an edited collection, you format the reference as follows:

Weiss, D. (2005). Violence in 21st-century children*****s movies. In D. Gross (Ed.), Trends in contemporary cinema (pp. 45-61). Berkeley: University of California Press.

I've attached an article written/formatted in APA style. Click on this link to see it.

--------------------------------------------------------------------------------

[1] In APA-style writing, footnotes are used very sparingly. Their only purpose is to provide commentary or additional information that would be disruptive to the flow of your writing if included in the main text. This note is itself an example!

How to Reference "Guild of America (Wga) Strike" Term Paper in a Bibliography

Guild of America (Wga) Strike.” A1-TermPaper.com, 2007, https://www.a1-termpaper.com/topics/essay/guild-america-wga-strike/1851027. Accessed 28 Sep 2024.

Guild of America (Wga) Strike (2007). Retrieved from https://www.a1-termpaper.com/topics/essay/guild-america-wga-strike/1851027
A1-TermPaper.com. (2007). Guild of America (Wga) Strike. [online] Available at: https://www.a1-termpaper.com/topics/essay/guild-america-wga-strike/1851027 [Accessed 28 Sep, 2024].
”Guild of America (Wga) Strike” 2007. A1-TermPaper.com. https://www.a1-termpaper.com/topics/essay/guild-america-wga-strike/1851027.
”Guild of America (Wga) Strike” A1-TermPaper.com, Last modified 2024. https://www.a1-termpaper.com/topics/essay/guild-america-wga-strike/1851027.
[1] ”Guild of America (Wga) Strike”, A1-TermPaper.com, 2007. [Online]. Available: https://www.a1-termpaper.com/topics/essay/guild-america-wga-strike/1851027. [Accessed: 28-Sep-2024].
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1. Guild of America (Wga) Strike. A1-TermPaper.com. https://www.a1-termpaper.com/topics/essay/guild-america-wga-strike/1851027. Published 2007. Accessed September 28, 2024.

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