Essay on "Poverty and Art"

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Essay 4 pages (1328 words) Sources: 5

[EXCERPT] . . . .

"Branding, for example, requires the accentuation of differences, often relying on the processes of dichotomizing, essentializing, and 'otherizing."[footnoteRef:6] After all, marketers frequently advise companies that the heart of a successful brand is convincing consumers that the brand offers something very different from the brand's competitors: from a standpoint of product differentiation it makes sense but from a human perspective, it is quite problematic to imply that we who are not poor are intrinsically and essentially different from the poor. [5: Ibid.] [6: Ibid.]

Just as feminists have tried to question the common assumption that men and women are inherently different, critics of the uncomplicated use of favelization and poverty objectification in general view it as problematic in terms of what it says about the plight of the poor: it suggests that because there is such a great difference between 'us' and 'them' there needs to be no change and because the poor are the objects of art, not the subjects, then 'we' (the non-poor) have a right to speak for the poor. "This is true of both product branding and national branding. Favelization is a form of both; it applies to products and urban spaces that are treated as a national stereotype that can be generalized."[footnoteRef:7] Stereotypes are mental shorthand, ways of characterizing persons deemed to be other in a way that is easy and convenient, but not necessarily correct. [7: Ibid.]

Of course, one of the reasons the very poor have been 'spoken about' rather than allowed to speak for themselves is their traditional alienation and removal from the sources of traditional tools of self-expression. That is one of the rat
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ionales behind the outsider art movement, which emphasizes empowering the traditionally disenfranchised to create art. Outsider art can "seek out and collect works of extreme individuality and inventiveness by creators who were not only untrained artists but often had little concept of an art gallery or even any other forms of art other than their own. None were professional artists or had contact with the art world and all were completely untrained."[footnoteRef:8] While my work of art is not a work of outsider art per se, it reflects the spirit that art can be 'found' in unexpected places and created by unexpected people. Even a humble clothespin has the potential for beauty although on its surface it is an archaic, non-technical aspect of mundane culture, replicated rather than unique. [8: Michel Thevoz, "What is outsider art," Raw Vision, http://rawvision.com/about/what-outsider-art [4 Nov 2014]]

So called 'poor chic' is thus not without costs to the poor, even if those costs are only ideological in nature. "Poor Chic, or an array of fads and fashions in popular culture that make recreational or stylish 'fun' of poverty, or of traditional symbols of working class and underclass statuses" must be challenged with art that dignifies the poor and their experiences and does not reduce them to commodities to be appropriated by the non-poor. [footnoteRef:9] In my own work, I have sought to reverse such trends. Instead of making art the province of a single class, art must be democratized. Art can be found in many unexpected places, not as a source of appropriated images but as art itself. [9: Karen Bettez Halnon, "Poor chic: The rational consumption of poverty," Current Sociology 50 (4) 501. Available at: doi: 10.1177/0011392102050004002 [ 4 Nov 2014]]

Bibliography

Fredrickson, Barbara & Tomi-Ann Roberts. "Objectification theory." Psychology of Women

Quarterly, 21 (1997): 173-206.

http://www.sanchezlab.com/pdfs/FredricksonRoberts.pdf

Halnon, Karen Bettez. "Poor chic: The rational consumption of poverty." Current Sociology,

50 (4) 501-516. Available at: doi: 10.1177/0011392102050004002 [4 Nov 2014]

Kertzer, Adriana. "Favelization." BRASA. Available:

http://www.brasa.org/Documents/BRASA_XII/Proceedings/Adriana%20Kertzer%20-%20Favelization.pdf [4 Nov 2014]

Kertzer, Adriana. Favelization. DesignFile, 2014.

Nichols, Tom. The Art of Poverty: Irony and ideal in 16th century beggar imagery. Manchester,

UK: Manchester University Press, 1997.

Thevoz, Michel. "What is outsider art?" Raw Vision.

http://rawvision.com/about/what-outsider-art [4 Nov 2014] READ MORE

Quoted Instructions for "Poverty and Art" Assignment:

Assignment Learning to see beyond the constraints of design as a discipline and practice can provide the spark essential to innovation and change. The Global Studio project and paper assignment encourages you to bring the tools, methodologies, and approaches discussed in Global Issues to your studio work. Consider your primary studio work for the semester. If you are a fashion designer what is the focus of your collection, if you are a photographer what is your subject, a product designer – who is your user? This assignment gives you the chance to deepen your studio work by exploring the global conditions that impact, frame, constrain, or inspire your work. Building on the readings, lectures, and your original research, identify an aspect of your studio output that will benefit from a closer look at issues of globalization considered in our class. You will begin this project in steps, first submitting notes and visual sketches, followed by a thesis statement, and then a descriptive outline and paper draft. These preparatory research steps will culminate in a final 5-7 page paper about your project written from a thematic and critical perspective. This paper will be accompanied by a visual presentation of your studio work given to your recitation group during the final 2 weeks of class. Week 11: Descriptive Outline and Draft (10%) 1. The paper should be 3-4 pages in length, double-spaced, using 12-point Times New Roman font(for draft) 2.Use the Chicago style for citations and bibliography 3. You need at least six sources. You must limit your use of Internet sources, and you must include: a. At least one academic journal article;b. At least two books (one of your books must be an academic text, published by a university press);c. Primary sources (actual period documents and/or objects); andd. Secondary sources (writings about your topic by critics, historians, and theorists). 4.You need to relate your studio project to at least one aspect of globalization(Favelization reading that I will attach) that we discuss or read about over the course of the semester.

Please write a draft that link my studio project that I will attach with the Favelization reading I will attach and with some other sources that you can find. This draft should be 3 to 4 pages and should include chicago style bibligoraphy and citations.

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