Term Paper on "Franchising and How it Can Help Small Business Development"
Term Paper 4 pages (1160 words) Sources: 0
[EXCERPT] . . . .
Franchising and How it Can Help Small Business DevelopmentHow Franchising can aid Small Business Development
From the middle of the 20th century franchising has become one of the most popular forms fo small business origination and growing for risk averse people, and one of the most successful expansion methods for big companies whishing to increase their prevalence in one market and widen their markets in general. This form of business has become especially favourite in retail and services sector with chains using it the most often out of other business structures. As any other form of business organization, franchising has its' bonuses to both the franchisor and the franchisee, as well as some drawbacks of this form of entrepreneurship must be also concerned when considering this business opportunity.
This work aims at studying the franchising as business organization form and estimating the pluses and minuses of it. The method applied during the study process is the qualitative research by means of relevant recent literature review. Theoretical bodies of literature were studied to summarize this business opportunity and analyze it to explain them with economic and behavioural theory. As the quantitative analysis is extremely time and funds consuming requiring access to quality internal data, for the purposes of empirical proof conclusions from the empirical studies of the results of using the franchising business form were analyzed and are provided within this work.
The research is organized as follows. The first part is devoted to theoretical and empirical literature review. The second will focus on the main franchising advan
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Literature review
Franchising is defined in literature as a business organization form in which 'a business owner (a franchisor) sells the licensed rights to duplicate the business to a business operator (a franchisee) in exchange for a continuing service fee'. (Record, M 1999 p.117). When discussing franchising, it is important to understand the concept of business format franchising. 'Business format franchising is the type of business arrangement in which one party (the franchisor) grants a licence to another individual, partnership, or company (the franchisee) which gives the right to trade under the trade mark and business name of the franchisor'. (Clarke, G 1999 p.3). There are currently over 570 business format franchisors offering investment opportunities in the UK and in one of the most developed economy of the U.S.A. franchising sales attribute up to 50% of all the retail sales. The four main types of franchising include franchising of a business format, or business organization type, franchising a product or service offered to the clients, acquiring licence to manufacturing type, finally, franchising total business opportunity venture.
Buying a franchise is recognised by numerous scholars as an ideal way to start a small business but with all the advantages of a larger commercial operation. Among the advantages, authors enumerate such as that a franchisor 'refers to the owner of the business system and any associated trademarks/trade name who allows others (the franchisees) to use these under licence in a designated (but not necessarily exclusive) area, whilst providing continuing support'. A franchisee 'refers to the party who buys the right (and obligation) to run the business from the franchisor, using the trademark… READ MORE
Quoted Instructions for "Franchising and How it Can Help Small Business Development" Assignment:
“I would like to request the same ***** which username is
‘prof_voland’ to complete my essay. (My previous Order ID: 56785) so the ***** will be familiar with the context which I prefer. If it is possible.
Mini dissertation topic:
“Franchising and how it can help small business development” so content of this mini -dissertation will discusses the concept of Franchising, an*****s the business environment of small businesses and the problems those businesses face. Benefits of Franchising to small businesses are being discussed together with threats and weakness of Franchising. Then it will suggest that Franchising might help small businesses to develop in two ways: through the expansions of existing business and introduction of new business, and being the franchisee of the large company.(i have done this content and document will be email you)
Actually, I have already written the almost the content of this mini dissertation. But i didn’t have well structure mini dissertation. So I need you to edit and restructure my content to be clear , logical Mini dissertations structure so to follow my instruction.
First, I need you to write a introduction of part which have to including the methodology (this is a secondary research project). Secondly, to expand or renew my literature review part according to what I have done for literature review. Last, I need a discussion and conclusion part. So the structure should be 4 parts: introduction (including the methodology), literature review, discussion, and conclusion. you can have a subheading of each section if you need.
Beside, What you need to do is to make my essay (which I have provided) to be a clear structure mini dissertation. So the ***** can modify my mistake and can update my statistic in order to make a well structure mini dissertation.
I need to use a Harvard system quotation and references in the text are indicated by placing the author's name and date of publication in brackets at the appropriate point.
*****
How to Reference "Franchising and How it Can Help Small Business Development" Term Paper in a Bibliography
“Franchising and How it Can Help Small Business Development.” A1-TermPaper.com, 2006, https://www.a1-termpaper.com/topics/essay/franchising/115793. Accessed 5 Oct 2024.
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