Essay on "Ford Motors Corp. Marketing"
Essay 4 pages (1140 words) Sources: 3 Style: Harvard
[EXCERPT] . . . .
Ford Motors Corp. Marketing OverviewFord Motors Company is the ultimate epitome of corporate success and this has been proven by multiple features, such as their billion dollar revenues, century old existence within the national and international markets or the immense role played to economic well-being within the United States. In more recent times however, Ford has been severely impacted by the changing preferences of consumers and the financial crisis. Yet, the automobile manufacturer remains one of the strongest international leaders and this is a statement backed by various strategies of human resource management, administration management or marketing decisions. In terms of marketing, the team of specialists at Ford is struggling to ensure a combination of traditional values with modern approaches.
Strategy Overview
Ford has created strong marketing teams with the main intent of promoting and boosting the sales of their products at a global level. With this objective in mind, the company officials decided that it was necessary to operate marketing departments in their international offices as well, rather than just the U.S., like other organizations have chosen to do (i.e. Nike Inc.). Then, another focal point of the team was that of creating brand strength through a promotion of the organizational values, created in conformity with customer needs.
The past year has represented a turning point in the history of Ford Motor Company and this was generally brought about by the changes in the macroenvironment which were initially perceived as threats (increasing oil prices or the emerged economic crisis). Despite the reduced fin
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3. Mission
Also as part of the internal changes implemented throughout the past year, the managerial team found it was necessary to develop a new mission statement that would better reveal the new organizational commitments. This is called the ONE Ford Mission and revolves around the following:
"One Team: people working together as a lean, global enterprise for automotive leadership, as measured by customer, employee, dealer, investor, supplier, union / council and community satisfaction"
One Plan: Aggressively restructure to operate profitably at the current demand and changing model mix; Accelerate development of new products our customers want and value; Finance our plan and improve our balance sheet; and Work together effectively as one team, leveraging our global assets
One Goal: An exciting viable Ford delivering profitable growth for all" (Ford Motor Company Website, 2009)
4. Marketing Objectives
The primary aim of the marketing team at Ford is that of increasing brand strength with the ultimate scope of boosting sales of the Ford vehicles. In order to achieve this desiderate… READ MORE
Quoted Instructions for "Ford Motors Corp. Marketing" Assignment:
Marketing Project Plan - Ford Case
1. (Updated) Executive Summary
2. Marketing Strategy Sections:
2.0. Strategy Overview
2.1. Mission
2.2. Marketing Objectives
2.3. Financial Objectives
2.4. Target Markets
2.5. Positioning
How to Reference "Ford Motors Corp. Marketing" Essay in a Bibliography
“Ford Motors Corp. Marketing.” A1-TermPaper.com, 2009, https://www.a1-termpaper.com/topics/essay/ford-motors-corp-marketing-overview/827947. Accessed 4 Oct 2024.
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