Term Paper on "Financial Management Is an Important Managerial Function"
Term Paper 5 pages (1730 words) Sources: 5
[EXCERPT] . . . .
Financial management is an important managerial function that deals with the monetary resources of the company. Financial management helps to handle the funds of investors in order to give returns to them. In order to do proper financial management, it is important to understand financial ratios, what they mean and their importance. This paper deals with the most common financial ratios and how they affect investors' decisions for Google and Microsoft.Core business and leading products of Microsoft
The company is involved in the development of software and creative solutions for business and for personal use. The company has eight divisions. The first division is the online services division which deals with Bing search, the MSN portal, advertising services as well as other personal communication services. The second division is the server and business tools division which deals with software such as SQL server, System Center, Visual Studio, Windows Server and Windows Azure Platform. The third division is Microsoft business solutions division which handles the Microsoft Dynamics products and Microsoft Health Solutions. Microsoft Office Division is the fourth division which handles productivity products such a MS office, Visio, Project, and Exchange. The fifth division is the Interactive Entertainment Business which is composed of products such as the Xbox 360, Xbox Live, Zune players and Mediaroom. Windows Phone Division is the sixth division which deals with software and services for phones. Windows and Windows live division is the seventh division which deals with Windows, MS Internet Explorer and Windows Live. The last division is the Skype Division which deals with Skype
download full paper ⤓
Core business and leading products of Google
Google's core business is internet-based services. The first is its search business which is on Google.com. Google is the most widely used search engine in the whole world. The second of its products is the Android operating system which is strong in terms of market share and is climbing in popularity. The third is Google Chrome which is the web browser that was recently released by the company. There is also the Google Chrome Operating System which is pegged to be used in Netbooks. Google TV is also one of the company's products that is peged for release which will be internet TV. There are also Google's advertising products -- Google Adsense for websites who publish the advertisements and Adwords for advertisers. There is also Google Apps which is Google's online suite of collaboration and communication tools for businesses. Google recently purchased Motorola Mobility which produces phones and other IT hardware. Another of Google's products is the Google Plus social network which is growing in popularity and as at January 2012 had 90 million users Kirby, 2009()
Microsoft and Google's management or leadership style
Both Microsoft and Google have leadership styles that are based on valuing teamwork and delegation. Each of the two companies inspires their employees to work as teams without any boundaries in their enthusiasm and motivation. Eric Schmidt, Google CEO has been known to energize the workforce at Google to empower them and inspire them to work hard. So has Steve Ballmer, the CEO of Microsoft.
The style of leadership at Google and Microsoft is one of democracy. The employees of the organization respect and honor the leaders or managers. They feel valued at the organization since their opinion is usually considered in determining the final decision.
Innovation track record of Google
Google have had many successes and failures in their innovations. There are many innovations that have become successes. One is Google Chrome web browser which has become extremely popular and recently took the second place as the world's most widely used browser. As of February 2012, Chrome is used by about 36.3% of all web users and it is second to Firefox which is used by 36.6% W3Schools, 2012.
Another innovation that has been a huge success is the Android mobile operating system which is currently at about 50% of all smartphones worldwide Swallow, 2011()
There have also been some innovations that have failed. Notable are Orkut which was a social network to compete with Facebook but was soon forgotten as it dwindled in terms of users. Google Video also died off when Google purchased YouTube in 2007. Google Wave was supposed to be a real-time communication platform but it died when the company announced it was shutting down the project Cowan, 2009()
Innovation track record of Microsoft
Microsoft has also had a good innovation track record with some innovations being a success and some not so much successful. Some experts in the Software industry argue that Microsoft has never had a major innovation. They posit that Microsoft's products are only advancements of previous products. This can be seen to be true for example for Windows. All versions of Windows are simply improvements of the previous products. The experts assert that even the new products that Microsoft has developed are simply copies of other existing products such as Bing which is a copy of Google's search product. MSN is a copy of Yahoo!'s portal Lee, 2010()
Withstanding a major recession
Looking at the financial ratios of the two companies, Microsoft and Google, specifically the liquidity current ratio, it can be seen that the current ratio of Microsoft is 2.9 while for Google is 5.9. Therefore Google is more likely to withstand a major recession. The liquidity current ratio is the ratio of the current assets of the organization vs. The current liabilities. During a recession, the company's profitability ratio is decreasing therefore the company has to tap into its cash reserves and also to liquidate other assets in order to be able to pay its creditors Davis & Peles, 1993.
Therefore the company with the higher liquidity ratio is more likely to survive a major recession.
Profitability ratios
The profitability ratios give measures of the success of the company in terms of generating profits. There are three major profitability ratios. These are the return on assets, return on equity and return on capital. The first two are the more important ones. The return on assets (ROA) is a measure of the effectiveness of the firm to generate profits. The return on equity (ROE) is the measure of the profit that is earned for each dollar that is invested by shareholders Choi & Wang, 2009()
Looking at the profitability ratios of the two companies, we can see that Google has a ROA of 11.73% while Microsoft's is at 16.75% and the ROE of Google is at 18.66% while that of Microsoft is at 46.88%. Therefore, we can see that for every dollar that investors invest in Google, they reap 18.66% in profit while for Microsoft, they reap 46.88% Google Inc., 2012(; Microsoft Corporation, 2011)
. Additionally, Microsoft is more profitable than Google as can be seen in the ROA. Therefore investors are more likely to invest in Microsoft than in Google since Microsoft is more profitable.
Primary financial-based guidelines that are used to choose which of the two companies to invest in The first primary financial guideline for choosing which company to invest in is the financial ratios. The financial ratios of any organization give information of how the company is performing and how profitable the company is. They also help to see the overall changes and trends in the performance of the company based on their past performance.
The second financial-based guideline is the share price and market trends of the company or organization. By looking at the changes in the share price for the organization, the investor can be able to know how the share price of the company is foreseen to change over time and how thus be able to determine the best time to buy the shares and the best time to sell in order to make a gain interms of a profit Benhabib & Spiegel, 2000()
The third guideline is identifying and understanding the risks of the business. This involves analyzing the financial ratios of the company as well as other factors such as industry and market trends as well as trends for the business itself Allen, 1993()
Conclusion
Both Google and Microsoft are multibillion companies operating as multinationals. However, when it comes to making the decision on which of the two companies to invest in, the investors will need to look at the financial ratios of the companies. The investors will find that Microsoft does provide a better return on their investment based on its profitability ratio and earnings per share.
References
Allen, F. (1993). Strategic Management and Financial Markets. Strategic Management Journal, 14(ArticleType: research-article / Issue Title: Special Issue: Organizations, Decision Making and Strategy / Full publication date: Winter, 1993 / Copyright © 1993 John Wiley & Sons), 11-22.
Benhabib, J., & Spiegel, M.M. (2000). The Role of Financial Development in Growth and Investment. Journal of Economic Growth, 5(4), 341-360.
Choi, J., & Wang, H. (2009). Stakeholder Relations and the Persistence of Corporate Financial Performance. Strategic Management Journal, 30(8), 895-907.… READ MORE
Quoted Instructions for "Financial Management Is an Important Managerial Function" Assignment:
DUE MARCH 4 2012
Google, a leader in Internet information searching, is being challenged by other big names in Internet technology. Compare and contrast Google*****s business model and financial management with Microsoft*****s, which launched Bing.
Access Google and Microsoft*****s annual reports and financial statements at their Websites. In addition to the text, you may access some other sites and or sources to understand the how to analyze an income statement and a balance sheet. For example, the following sites can provide guidance:
*****¢ Understanding the Income Statement at: http://www.investopedia.com/articles/04/022504.asp
*****¢ Reading the Balance Sheet at: http://www.investopedia.com/articles/04/031004.asp
However, if these sites are not available, there are other sites that can be accessed that will provide sufficient information and guidance.
Write a 7-8 page paper in which you:
1. Calculate or identify from each company*****s most recent annual report the six (6) specific financial ratios listed and provide as an appendix to the paper.
*****¢ Liquidity measurement ratio:
o Current ratio
*****¢ Profitability indicator ratios:
o Return on assets
o Return on equity
*****¢ Debt ratio:
o Debt ratio
*****¢ Operating performance ratio:
o Fixed asset turnover ratio
*****¢ Cash flow indicator ratio:
o Dividend payout ratio
*****¢ Investment valuation ratio:
o Price / Earnings ratio
(If you need help with ratios you could access Web sites that provide guidance such as: http://www.investopedia.com/university/ratios/
However, if this site is not available, other sites can be accessed that offer similar information.)
2. Compare and contrast each company*****s business model: (1) core business, (2) leading products and/or services, (3) management/leadership style, and (4) innovation track record.
3. Use the financial ratio analysis and explain which company is better able to withstand a major recession.
4. Explain what the profitability ratios can tell about Google and Microsoft*****s performance and how that information would influence investing decisions.
5. Identify and explain three (3) primary financial-based guidelines that should be used when selecting which of these two companies to invest in.
6. Use a minimum of three (3) quality external resources from the last three (3) years to support the content of the paper. (Note: Do not use Wiki sites.)
Assignment must:
*****¢ Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
*****¢ Include a cover page containing the title of the assignment, the student*****s name, the professor*****s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
*****¢ Written assignments must have a title page, section headers, introduction, conclusion, and reference page.
The specific course learning outcomes associated with this assignment are:
*****¢ Analyze the components of the basic financial statements, and conduct trend and ratio analysis to assess a firm*****s financial performance.
*****¢ Evaluate the sources of short-term and long-term financing to identify the effective use and associated risks of these sources in managing working capital and in capital budgeting.
*****¢ Use technology and information resources to research issues in contemporary business.
*****¢ Write clearly and concisely about contemporary business using proper writing mechanics
ATTACHMENT OF RUBIC AND ASSIGNMENT WILL UPLOAD *****
*****
How to Reference "Financial Management Is an Important Managerial Function" Term Paper in a Bibliography
“Financial Management Is an Important Managerial Function.” A1-TermPaper.com, 2012, https://www.a1-termpaper.com/topics/essay/financial-management-important/682132. Accessed 6 Jul 2024.
Related Term Papers:
Managerial Functions Term Paper
Managerial Functions
It has many times been assumed that, once a person reaches a leading position, his or her professional life would become easier to be dealt with; even though,… read more
Term Paper 5 pages (1612 words) Sources: 1+ Style: APA Topic: Management / Organizations
Management Skill and Competencies Term Paper
Management Skills & Competencies
Skills and Competency Grid for the 21st Century Manager
The purpose of this work is to first create a skills and competency grid for the 21st… read more
Term Paper 6 pages (2582 words) Sources: 1+ Topic: Management / Organizations
Managerial Challenges Thesis
Managerial Oversight of the U.S. Financial Crisis
Executive Summary:
The financial crisis is a product of managerial absence in the U.S.
private sector. The U.S. government neglected these responsibilities,
particularly… read more
Thesis 6 pages (1837 words) Sources: 5 Style: APA Topic: Management / Organizations
Management Accounting the Purpose of This Memo Essay
Management Accounting
The purpose of this memo is to explain and flesh out the benefits of management accounting. However, it needs to be done carefully and properly lest the benefits… read more
Essay 5 pages (1609 words) Sources: 5 Style: Harvard Topic: Management / Organizations
Functions of Management Is Defined as ...Creative Thesis
Functions of Management
Management is defined as "...creative problem solving" which is accomplished through four managerial functions: (1) planning; (2) organizing; (3) leading; and (4) controlling. Planning is described as… read more
Thesis 7 pages (1813 words) Sources: 3 Style: APA Topic: Management / Organizations
Sat, Jul 6, 2024
If you don't see the paper you need, we will write it for you!
We can write a new, 100% unique paper!