Book Report on "Fast Food Companies Target Children in Their Marketing Efforts"

Book Report 6 pages (1971 words) Sources: 6

[EXCERPT] . . . .

Food marketers target such groups as they have different types and amounts of strategies. Research implies that different levels of needs and wants have differences exposure levels to the overall fast-food marketing. In turn, beliefs relating to fast-food consumption differ among various age groups. The understanding of all potential age variation has a critical relevance in policy making and in promoting childhood and adult rates of diabetes, cardiovascular disease, and obesity. These are significantly more among certain age populations. For instance, even though the levels of obesity continue increasing among girls and boys, the racial and ethnic groups are of increased exposure and highest among girls and boys (Schlosser 85). Prevalence doubles on lower cutoffs including children with high weight levels without meeting overweight cutoffs. Disparities pose essential challenges for policy makers: public health community shares concern with food marketing industries. Further, academic marketing research on food-related perceptions shows that the ethical disparity among populations lacks standardization even without such populations growing.

In conclusion, requiring fast-food restaurants to avail nutritional information within the purchase points is of wide discussion for industry approaches and the positive effects are imperative for parenting. Consumers remain unaware of high calories levels and concentration of fat and sodium in restaurant foods. This labels a reduction in consumption of minimally healthful foods. The information policies increase knowledge and influence of consumers and their attitudes. The government has a role in enumerating the roles of such efforts and influence in social norms. This is a suggestion of important perception factors. Examination of relationships between providing nutritional information within restaurants, as well as perceived social norms, is fruitful in policymaking. Further, public health campaigns should focus on changing people's behavior with successful and anticipated policies. The activities can include commercial marketing efforts that counteract or inhibit social marketing as well as other initiatives aimed at influencing what parents pass to their children. All policymakers and researchers can consider the approach in which diverse marketing contexts and interactions of marketing activities and consumer factors support and reinforce various consumption patterns. Intervention efforts should consider from pragmatic realities created by targets and environments.

Works Cited

Friedland, Susan. Food and Morality: Proceedings of the Oxford Symposium on Food and Cookery 2007. New York: Oxford Symposium, 2008. Print

Lemish, Dafna. The Routledge International Handbook of Children, Adolescents, and Media. New York: Routledge, 2013. Print

Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. New York: University of California Press, 2013. Print

Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. New York: Houghton Mifflin Harcourt, 2012. Print

Smith, Andrew. Fast Food and Junk Food: An Encyclopedia of What We Love to Eat [2 volumes]: An Encyclopedia of What We Love to Eat. New York: ABC-CLIO, 2011. Print

Smith, Andrew. Food and Drink in American History:… READ MORE

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