Research Paper on "Fashion Business: Steps to Success Many People"
Research Paper 4 pages (1370 words) Sources: 1+
[EXCERPT] . . . .
Fashion Business: Steps to SuccessMany people have dreamed of starting their own successful fashion line, but only a handful have actually achieved that dream. Fashion may be "fun" as Elaine Stone says, but the "fame" and "fortune" parts are much harder to come by. This is because fashion is an extremely competitive industry. It is also a very close-knit industry (no pun intended), making it hard to "nearly-impossible" for outsiders to break into the circle. Those who succeed in the world of fashion are those who understand that it is a business, not just a creative outlet. Just like any other product development strategy, designing and distributing a fashion line requires a step-by-step process. According to Elaine Stone, there are six stages to developing a fashion line: 1. Planning a line 2. Creating the design concept; 3. Developing designs; 4. Planning production; 5. Production; 6. Distributing the line (165). In this paper, I will be discussing these steps in detail for the purpose of creating a better understanding of how the industry works. I will also discuss outsourcing and identify three examples of wholesale manufacturers who sell exclusively to designers and manufacturers. Finally, I will summarize my findings and draw conclusions from them.
Planning the Production
Planning the production of a fashion line begins with an idea. The idea has to be something unique and special; something that people have not seen a thousand times before. Once the idea is formulated, it has to be transferred from your mind to something concrete that can be produced and sold. This involves not only the technical processes and the purchase of materials, but it a
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projecting the demand for a new product based on its relationship to an existing old product analyzing the demand for the new product as a substitute for an existing product or service projecting the rate of growth and the level of demand for the new product on the basis of patterns of growth of established products estimating the demand from samples of projected purchases selling the product initially by internet, mail order or through chain stores to estimate demand surveying dealers as a surrogate for a survey of consumers' reaction (118-119).
The product launch will also require strategies to influence demand through marketing, advertising and promotion. However before that step comes into play, the goods have to be produced. Some people choose to outsource the production of their line.
Outsourcing
'Outsourcing' and 'offshoring' have been increasingly used by U.S. multinational firms to maintain cost and quality competitiveness. This has obviously had a dynamic impact on domestic employment as well as local and multinational economic strategies. However these terms are not as interchangeable as they often seem to be. According to Brown and Seigel "Outsourcing is the movement of work that was formerly conducted in-house by employees paid directly by a company to a different company. The different company can be located inside or outside of the United States. The work can occur at a different geographic location or remain onsite" (4). Offshoring on the other hand, as is explained by… READ MORE
Quoted Instructions for "Fashion Business: Steps to Success Many People" Assignment:
Assignment Type: Individual Project Deliverable Length: 3-4 pages including the pie chart
Points Possible: 260 Due Date: 11/7/2010 11:59:59 PM CT
Assignment Details:
Use the library, course materials, credible resources from the Internet and other available resources to research to complete this assignment. Note: all information taken from outside sources must be referenced within the text.
MLA is a requirement in this educational institution. For direction on how to properly set up your report visit the following link: click here. You can also view this link to see how to properly reference outside resources within the text. Remember that MLA is not optional. Please ask your instructor if you have any questions about how to properly reference your outside materials WITHIN your text.
According to Elaine Stone, there are six stages to developing a product:
1. Planning a line
2. Creating the design concept
3. Developing designs
4. Planning production
5. Production
6. Distributing the line (165)
In this report you will be discussing how the production planning and actual production stages are completed as they relate to planning the line, creating the design concept, developing and distributing the line. Discuss what sourcing is and how it applies to globalization. Provide 3 examples of wholesale manufacturers who ONLY sell to designers and manufacturers. This means that unless you are a licensed manufacturer or an incorporated designer, you cannot purchase from the manufacturing company. This report should thoroughly discuss how a designer and/or manufacture would plan and execute production.
Outline:
Paragraph 1: Introduction: This report will discuss (list everything in order from the directions that you will be discussing)
Paragraph 2: Discuss how the designer and/or manufacturer go about planning the production. What must be considered and how is timing a factor?
Paragraph 3: What is sourcing and how does it apply to globalization?
Paragraph 4: Discuss how the designer and/or manufacturer go about production. What steps are involved in this stage?
Paragraph 5: Name the 3 wholesale manufacturers and discuss what products and services they offer. Where are they located? What other companies have they provided services and/or products for?
Paragraph 6: Discuss why a designer and or manufacturer would decide to produce lines overseas verses in a factory they owned themselves.
Paragraph 7: Conclusion: Reiterate what you discussed in your report in conclusion.
Works Cited (required) Please note that you must paraphrase the information you take from your research and include in-text citations showing what information came from where within the paper.
For assistance with your assignment, please use your text, Web resources, and refer to the following multimedia course material(s):
*****¢Unit 4: Apparel Manufacturing
*****¢Unit 4: FAQ: Apparel Manufacturing
*****¢Unit 4: Product Development Process
Works Cited
Stone, Elaine. InFashion: Fun! Fame! Fortune! Ed. Olga T. Kontzias. New York: Fairchild Publications, 2007.
Please submit your assignment to the Submit Assignment area of the Virtual Campus.
How to Reference "Fashion Business: Steps to Success Many People" Research Paper in a Bibliography
“Fashion Business: Steps to Success Many People.” A1-TermPaper.com, 2010, https://www.a1-termpaper.com/topics/essay/fashion-business-steps-success/2626. Accessed 5 Oct 2024.
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