Essay on "Business Studies Environmental Analysis"

Quoted Instructions for "Business Studies Environmental Analysis" Assignment:

Complete the external environmental scan for your target enterprise.

Perform an internal competitive environmental scan for your target enterprise.

Write a summary of 1,400 words that does the following:

Identifies and analyzes the most important external environmental factor in the remote, industry, and external operating environments - be sure to include each relevant element in each segment, use sub-headers for distinction between segments

Identifies and analyzes the most important internal strengths and weaknesses of your target enterprise: include an assessment of the organization's resources (Be sure to include this element) using sub-headers.

Assesses your target enterprise's competitive position and possibilities - Be sure to include this element

Analyzes the structure of your target enterprise and how this affects organizational performance - Be sure to include this element

ADDITIONAL INSTRUCTIONS FROM PROFESSOR:

You are challenged to construct a SWOT analysis, which, in its entirety, analyzes both strengths and weaknesses of internal environment and opportunities and threats of the external environment. But don't make the mistake of assuming that merely conducting the SWOT analysis comprises a full and thorough environmental analysis - it does not.

The specific assignment instructions included in the course syllabus appear as follows:

Individual Assignment: External and Internal Environmental Analysis

Complete the external environmental scan for your organization.

Perform an internal, competitive environmental scan for your organization.

Write a 1,400 word summary that does the following:

o Identifies and analyzes the most important external environmental factor in the remote, industry, and external operating environments

o Identifies and analyzes the most important internal strengths and weaknesses of your organization: Include an assessment of the organization's

resources.

o Assesses the organization's competitive position and possibilities

o Analyzes the structure of your target enterprise and how this affects organizational performance

o Format your paper according to APA standards.



The first concern you should address is to aim the focus of your analysis toward your target enterprise.

Begin your paper with an introduction of your target enterprise, who it is, what it does, etc. (be careful to be succinct while providing sufficient information in this paragraph-do not include information not relevant to the specific elements for this assignment.

You should begin the paper with a SWOT analysis, that essentially gives an overview of the full strategic spectrum of the target enterprise, i.e. internal strengths, weaknesses; external threats and opportunities. Include as a subset of SWOT, an enterprise resource analysis - use sub-header to present distinct section for this element.

Then, you should present your external environmental analysis which includes:

A thorough discussion of the remote environment. Be sure to identify the factors that comprise the remote environmental analysis-economic, social, technological, political, and ecological. Identify which apply to your target firm and discuss how each impacts the enterprise's strategic objectives and its performance toward the attainment of those objectives.

Next, include a thorough discussion of the operating environment, which is a discussion of the enterprise's competitive position, based on specific factors, also the customer profile set, market segment, and human capital analysis, i.e. workforce availability, in which the enterprise must function

Next, , include a thorough discussion of the industry environment. Use Dr. Michael Porter's Five Forces Model and the analysis framework. Threat of entry, threat of substitute products, strength of suppliers, strength of buyers, competitive rivalry intensity.

To describe the firm's competitive position, use the operating and industry environment to characterize how the target enterprise is positioned in its industry and against specific major competitors.

Provide in a distinct section of the paper a review of the enterprise structure. Analyze what impact it has on overall enterprise performance.

Summarize the key points you have highlighted in your paper with a well constructed conclusion.

*****

*****