Research Proposal on "Export of Vitamins to South Korea"

Research Proposal 5 pages (1256 words) Sources: 3 Style: MLA

[EXCERPT] . . . .

Export of Vitamins to South Korea

Exports Plan

Product Description

Vitamins are the fuel that the human body requires for proper functioning. Doctors have decided upon a recommended dietary allowance that individuals need to follow daily in order to ensure a healthy state (Merck, 2009). Vitamins have important effects on mental and physical levels. However, vitamins do not address unhealthy individuals only. Certain types of vitamins are destined to help increase the intellectual and physical performances of the individual. For example, athletes use vitamins in order to stay in shape and to increase their resistance and performance. Vitamins have direct effects, like: increasing memory abilities, improving the immune system, increasing physical performance, counteracting depression. Vitamins also have important advantages in counteracting a series of mental and physical deficiencies.

Target Segments

Vitamins consumers generally do not differ from one country to another. The targeted customer segments are usually quite similar in each country, making it easier for buyers to establish a marketing strategy based on each consumer type. In the case of the South Korean market, the following customer segments have been identified:

Children

Teenagers

Young adults

Adults

Seniors

Athletes

As one may observe, the targeted customer segments correspond with each group age and its special necessities. Children require special vitamins consumption designed to help them with their growth and development process. This age is especially subjected to health deficiencies that are amplified by the lack of certain vitamins. Therefore, in such cases it is recommended to include vitamins in children's daily diet.

Teenagers are another category of customers that requires a special program that includes various vitamins in their diet. At this age, the growth process reaches the most important phase. Therefore, it is important that the growth process is not negatively affected by any vitamin deficiency.

Young adults are a category of consumers quite similar to teenagers. At this age, the growth process is mainly completed. Young adults are supra-solicited because this is the time when they work very much, they start their careers, continue their studies, and handle other matters at the same time. Therefore, it is important that they maintain a stable energy level that allows them to perform their intellectual and physical tasks in a suitable manner.

Adults are another category that may require an extra volume of vitamins. This age corresponds with a series of social and professional requirements from adults, which have to manage their professional and family lives. Also, their health might not be in the best state. This is why this category of customers represents a suitable candidate for vitamins consumption.

A similar situation can be attributed to seniors. Their energy level is significantly reduced, while the requirements increase. Their health state is usually a decayed one. This is why vitamins can help this category, due to the effects detailed above.

The customer segment that consists in athletes presents special characteristics. Athletes are usually in a good state of health, but their intense activity requires tremendous energetic resources. They increase these energetic resources by consuming a series of energizing food and drinks, and also vitamins.

Basically, given the targeted customer segments, any member of the South Korean population can become a prospective customer. Therefore, it is important to take into consideration the country's demographic situation.

South Korea's population reaches a total of 48,508,972. The age structure is the following: 0-14 years -- 16.8%, 15-64 years -- 72.3%, 65 years and over -- 10.8%. The median age is 37.3 years in general, 36 years for males, and 38.5 years for females. The population growth rate is 0.266% (CIA, 2009).

Also, the customer segments targeted for this product are consisted of educated individuals that live in the urban area of the country. South Korea's urban population reaches 81% of the total population,… READ MORE

How to Reference "Export of Vitamins to South Korea" Research Proposal in a Bibliography

Related Research Proposals:

South Korea and the United States Term Paper

South Korea and the United States

South Korea and North Korea, the two parts of the peninsular nation called Korea who shared identities for more than 5,000 years, have still… read more

Term Paper 11 pages (4877 words) Sources: 1+ Topic: World History

---

South Korea: Multilateralism, Regionalism and Its Future Research Proposal

South Korea: Multilateralism, Regionalism and Its Future Political Outlook

The Korean Peninsula is frequently the provocateur for headlines in the global community, both for its proclivity toward tension and conflict… read more

Research Proposal 15 pages (4551 words) Sources: 4 Style: Chicago Topic: Asian History / Asia

---

Controversy Between North and South Korea Thesis

Koreas

North and South Korea are technically still at war -- no armistice has ever been signed between them. As a result, tensions are still high on the Korean peninsula.… read more

Thesis 1 pages (387 words) Sources: 4 Style: APA Topic: Asian History / Asia

---

Economic Issue and Model Term Paper

Big Push in South Korea

South Korea is currently one of the fastest growing economies of the globe, and this is due to four decades of sustained growth. The government… read more

Term Paper 10 pages (2940 words) Sources: 3 Topic: Economics / Finance / Banking

---

Comparison and Contrast of South Korea and USA Essay

South Korea and USA

Culture is defined as the shared pattern of behavior, cognitive systems and effective understanding that is learnt through a process of socialization (Center for Advanced Research… read more

Essay 2 pages (777 words) Sources: 1 Topic: Asian History / Asia

---

View 100+ more related papers  >>