Chapter on "Resolving Ethical Challenges in a Diverse Workplace Environment"
Chapter 6 pages (1811 words) Sources: 0
[EXCERPT] . . . .
The act of luring customers only works only in the short-run based on increased rates of customer acquisition and up-sell percentages. In the end, this damages the brand's reputation coupled with the deterioration of customer retention rates that always out-weigh short-run benefits. For this reason, the firm should ensure that the sales representative, as well as account manager, provides incentives that deter them from making misrepresentation of products and promotions. Ethics is based on moral principles as well as values governing decisions and actions of individuals or groups. Inclusion of such standards allows them to serve as guidelines for acting justly and rightly when faced with ethical dilemmas. In contrast, laws include the values and standards of a society that can be enforced in courtrooms. However, there are situations in which judgment plays major roles in the definition of ethical boundaries. In perspective, marketing actions with technically have a legal boundary in considering unethical practices.Conclusively, the firm should provided top-notch customer service aimed at ensuring that customer issues are resolved in a thorough and timely manner. Concisely, this will address issues related to poor customer retention and customer support. If the third sales representative is interested to learn about customer service, I recommend that the firm sponsors training sessions on how to define first-class customer service through ethics tracking programs without derailing the customer management processes. Marketing includes the promotion of the products and services through the potential customers. The scope of ethical promotion portrays operations of honesty and accuracy without linking
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“Resolving Ethical Challenges in a Diverse Workplace Environment.” A1-TermPaper.com, 2015, https://www.a1-termpaper.com/topics/essay/ethical-issues-management/5988733. Accessed 5 Oct 2024.
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