Research Paper on "Opening an Online Store"
Research Paper 5 pages (1650 words) Sources: 5
[EXCERPT] . . . .
Legal & Ethical IssuesBeing that this is not a criminal organization, it should be easy to operate within the law. However, customers need to be protected against possible fraud, and the web site's security needs to be tight so that keystroke reading software is not installed, or other such security breach that threatens the customers. The company will need to spend money on an Internet security consultant to get this right, and be up-to-date on all the latest scams. This type of phishing scam can compromise a small company's reputation quickly.
In addition to phishing, the company is at risk from identity fraud. This is where a fraudster pretends to be a real customer, perhaps with a stolen credit card number, orders goods and then the credit card company reverses the transaction when the fraud becomes apparent. If the goods have already been shipped, the company is out of luck. This type of fraud demands a stringent test of identity verification to defend against.
Conclusion
There are many challenges to taking a store business into the online marketing sphere. There are many opportunities as well, and the ceiling for online retailing is quite high. As such, it is important that the company enter the online retailing business with all of the details examined and the right decisions made, in order to minimize risk and to maximize profit.
References
Barr, C. (2014). Top 10 mistakes in starting an online business. Fizzle.co. Retrieved April 21, 2015 from http://fizzle.co/sparkline/top-10-mistakes-in-starting-an-online-business
Basil, H. (2013). UK ranked as wo
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Capozzi, C. (2015). Risks of starting a clothing store. Houston Chronicle. Retrieved April 21, 2015 from http://smallbusiness.chron.com/risks-starting-clothing-store-22444.html
Moon, A. (2015). How to start a business online. Entrepreneur. Retrieved April 21, 2015 from http://www.entrepreneur.com/article/175242
Oxford, J. (2013). 6 things online retailers can learn from Amazon. Forbes. Retrieved April 21, 2015 from http://www.forbes.com/sites/groupthink/2013/09/24/6-things-online-retailers-can-learn-from-amazon/
Tyson, J. (2015). How Internet infrastructure works. How Stuff Works. Retrieved April 21, 2015 from http://computer.howstuffworks.com/internet/basics/internet-infrastructure.htm READ MORE
How to Reference "Opening an Online Store" Research Paper in a Bibliography
“Opening an Online Store.” A1-TermPaper.com, 2015, https://www.a1-termpaper.com/topics/essay/ecommerce-starting-business-online/5469733. Accessed 5 Oct 2024.
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