Term Paper on "E-Commerce Marketing"

Term Paper 4 pages (1532 words) Sources: 1+

[EXCERPT] . . . .

E-commerce/Marketing

The business-to-business -- B2B groups incorporates all applications proposed to facilitate or develop the association within the firms and between two or more companies. In earlier times this has largely been depended upon the application of private networks and Electronic Data Interchange - EDI. The illustrations from the business-business category are the application of the Internet for finding out product catalogues, ordering from suppliers, getting invoices and making electronic payments. This group also involves collaborative design and engineering, and dealing of the logistics of supply and delivery. The business-to-consumer - B2C group is a much prominent area and largely equalizes the electronic retailing over the Internet. This group has largely expanded in the later part of 1990s with increasing access to the Internet by the public. The business-to-consumer category incorporates electronic shopping, information finding but also interactive games provided over the Internet. The most widely purchased items through electronic media are airline tickets, books, computers, videotapes, and music CDs. (E-business Definitions (B2C, B2B etc.))

The legal and ethical confinements in a society are pushed to the maximum and the way the attitude pervades those around us that if there are no rules against something then it is right to do, then it is worth knowing the reason behind considering the ethical issues over the Web, as it influences the user personally. The Internet is a growing and a persistently evolving element that will live on in perpetuity. Whatever mentioned and appeared online will exist there forever. Think of the billions upon billions of text information pages that those are and will be preserved for a long time. There exist some sites where it is possible to turn back and search out archives of other websites and notice pages those were generated at the initiation of their infancy. Moreover, the video, films, movies and audio in several application formats are also possible viewed. (Internet-Marketing Ethics)

Since the electronic commerce is still improving and is quickly changing, there is very little experience and agreement on is associated ethical concerns. but, one of the few prospects to emerge in the early stages of development is that of trust. In any of the dealings trust is considered significant. (Harris; Spence, 2002) While managing with ethics in a B2B company and B2C clients there is required to be a major magnitude of trust and liability that is extend to a person or group that manages the Website. (Internet-Marketing Ethics) Personal transaction permits for the evaluation of trust on the basis of physically observed information. This is not usually a part of an electronic exchange. Trust may also be relied on previous experience of successful transactions with conventional outcomes. This has not still been instituted in electronic commerce. Where there is no personal experience, the transaction partner might depend upon reputation.

The High profile risks of electronics commerce like security and privacy, the media and popular myths all operates to mystify the attempts of business to operate in cyberspace, not to mention the genuine imperfection of existing technology. The creation of high ethical values and systems in that dealing parties can trust are imperative management necessities of the persistent ethical enterprise. Besides the functional concerns there are ethical ideals to that the liable business person is required to aspire. The new information and communication technologies have entailed the structure for the new economy and a new economic order. The corporations sometimes have more authority and influence than public social institutions, their economic significance often exceeding those of governments. The strata of authority must entail with the liability. We can no more visualize to governments or even religion to steer our activities -- we must take liability ourselves, whether we are individuals, companies, non-governmental organizations or cyber-networks. There is a clear necessity for further serious efforts to enhance ethical consciousness and ethical behavior in the 'networked economy'. (Harris; Spence, 2002)

It is quite significant from both an ethical values-based e-business and legal B2B and B2C standpoint to ensure that the written words and what are represented about a company are factual. Since the issues come out involving marketing ethics and the significance of awareness a business for Internet marketing issues and advertising purposes, there are prospective fields for disclosing trade secrets or intellectual property if appropriate B2B ethical behavior is not adhered to. The e-mail correspondence is required to be private and secret. While some individuals might not visualize any damage n quoting it on the Web from an email sent, it is mostly recommended to attain a person's consent before publishing anything. While the person provides his willingness, they might not aware of the fact of the full implication, online privacy issues, or influence of having it published online. Hence it is worthwhile to meticulously consider it prior to even asking for their approval. (Internet-Marketing Ethics)

Consideration of ethics of e-Business has prone to concentrate on areas associated with the vulnerability of information collected and held electronically and transferred via computer mediated communication. These involve secrecy of personal information, accuracy of information, ownership of information and intellectual and property and accessibility of information held. Such dimensions concentrate very much on the individual consumer and do not regard the considerable area of electronic commerce that is business to business. In the B2B case the secrecy-based concerns around information regulated are less critical at the personal level. By taking into consideration the business to business case we detect the moral precepts appropriate to the case that may form a basis for further consideration of ethics in this area. These are associated with liberty of choice, transparency; facilitating fraud. There also are prospects for other concerns that would have occurred from different sets of circumstances. (Harris; Spence, 2002)

Several legal and web site regulatory concerns are associated with this. The Internet largely enhances the ease of accessibility, retrieving, and transmission of information. The ease enhances several legal concerns involving the risk of copyright violation, the safeguard of patent rights, and the preservation of trade secrets. The Internet also enhances privacy concerns and issues relating to the legality and implementation of agreements executed through the medium of the Internet. The inconsistency of legal concerns constitute an additional attribute of complexity and confusion due to involved fluid nature of the Internet, where users mostly trigger the application of the laws of multiple jurisdictions in a matter of seconds. It is progressively evident that the process of chatting legal concepts and tools into this new domain is not uncomplicated, and that a large number of familiar legal concepts will necessitated to be rethought and perhaps restructured prior to they can be effectively applied in the new environment. Most of the governments function responsively and modify or formulate new regulations after the acceptance of such technologies in the industry. This leads to the maddening and increasingly widening gap between new technologies and sufficient government regulation. Unluckily and probably with full awareness, a confinement to supplant the existing law and to plug in the prevailing loophole is sometimes essential to make sure that the law continues current and relevant. (Legal, Regulatory and Policy Issues of E-Commerce in Asia)

When one is writing copy and maintaining a client's e-business or commerce website think of the subsequence consumer privacy and legal issues. The version at the time of copywriting and publishing for a client is a representation of how they are perceived to the rest of the world. The negative or defamatory articles brought out on various people and companies on other websites, if not properly researched, could probably have legal consequences of libel that can enlarge across countries. Moreover, it is essential to consider meticulously what is brought out on the Weblogs or Blogs for short. A blog refers simply to a website where daily, weekly, or monthly personal or corporate thoughts ideas and… READ MORE

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