Research Paper on "Barnes and Noble Market Trend"

Research Paper 7 pages (2779 words) Sources: 7

[EXCERPT] . . . .

In fact, it is such as a fierce competitor as it has forced independent bookstores out of hitherto established businesses. Kindle, which was the first e-reader was unveiled by Amazon with the intent of publishing e-books directly and in turn obliviating the middleman old-fashioned publishers altogether (Bosman, 2012). Barnes & Noble faces a huge threat from Kindle as it also unveiled Nook. However, one competitive disadvantage the company has is that Nook is accessible only in the United States while Kindle is accessible in over one hundred nations. It is anticipated that once the company (Barnes and Noble.com) attains status in the global market, it will have the ability to offer aspects akin to Kindle. This will enable the Nook to be applicable all over the world (Ragghianti, 2015).

Comparison and Contrast between two economic theories for both the domestic and global environments of the company

The business operations of Barnes & Noble are reliant on the general economic setting and the spending behavior and patterns of the consumers. In the past two years or so, the company's business has been affected negatively by the economic recession in the United States that in turn has decreased the overall level of consumer spending. A decline of the existing economic environment could have a substantial adverse impact on the company's financial situation and operating results, in addition to the company's capability to fund its growth or its premeditated business ingenuities. The sales of the company are primarily reliant on discretionary consumer spending, an aspect that is impacted by the general economic setting, consumer confidence as well as other dynamics beyond control. What is more, these sales are dependent on the foundation of the strong point associated to new proclamation products that are organized by publishers and other providers (Phillips, 2007). The economic recession that has sustained for the past two years or so has instigated deteriorations in the spending patterns of the consumers as also their traffic which in turn has negatively affected the financial performance of the company. Furthermore, the impact of the recession on other retailers in malls and hypermarkets in which Barnes & Noble is situated might also contribute to the negative impact on the company (Form 10-K, 2010).

Success Strategy

The main strategy for success of Barnes & Noble is to repair and operationalize the Nook expediently- an issue that has been ignored for quite some time and affects the competitive edge Barnes and Noble seeks through it..With its main intent of making the company to be relevant in digital books, the e-reader platform has failed. Not only has the business with the Nook experienced a 79% decline in hardware revenue sales, the company has also experienced a deteriorating 24% in the sales of digital content. A possible response to this could lie in an endeavor by the company to improve its website. The company was meant to update its website this summer but has since then been put off up until the end of the holidays. The rationale behind the postponement is that the company is apprehensive of alienating loyal and seasonal consumers during this important time of the year when it generates a major portion of its profit. If Barnes & Noble has an e-commerce platform that it reckons can improve the amount of sales, then it is an even enhanced conception to present it prior to the holiday shoppers disregarding or overlooking the website again.

Third, the company ought to employ the strategy of updating its book stores. It is imperative for the company to recognize that the financial outlays of operating physical retail businesses is constantly increasing which in turn will affect the profit margins of the growing, resurgent company. As an innovative first, the company may need to espouse the visual rendition of books into films and television shows. Barnes & Noble needs to grow into force that benefits and supports writers in accomplishing and attaining their works created as films in return for the exciting accrediting fees that it can then anticipate in the forthcoming period (Munnariz, 2014).

References

Anderson, E., Arendall, E., Fink. Z and Stewart, K. (2015). Barnes & Noble Company Report I. Retrieved from: http://students.uwyo.edu/kstewar8/ACCT1020/Barnes%20&%20Noble%20Company%20Report%20I.docx

Annual Report. (2013). Barnes & Noble.

Barnes & Noble. (2015). About Barnes & Noble.com. Barnes & Noble. New York. Retrieved from: http://googleweblight.com/?lite_url=http://www.barnesandnoble.com/mobile/h/help/about/barnesandnoble&ei=wnwy7a2y&lc=en-IN&s=1&m=992&ts=1439753044&sig=APONPFmjbDdoog-pErjUtQGq_GWSR-VLpg#a-tooltip

Barnes & Nobles. (2015). Corporate Governance. Barnes & Nobles. Inc. Retrieved from http://googleweblight.com/?lite_url=http://www.barnesandnobleinc.com/for_investors/governance/governance.html&lc=en-IN&s=1&m=992&ts=1439740416&sig=APONPFkmi8mwvKSufmaWgo3hzPg0wGZ3Cw

Barnes & Nobles. (2015). Our Company. Barnes & Nobles. Inc. Retrieved from http://googleweblight.com/?lite_url=http://www.barnesandnobleinc.com/our_company/our_company.html&lc=en-IN&s=1&m=992&ts=1439726589&sig=APONPFmddv_lHp4aUMXdcGz2uTlQHNogbA

Barnes & Nobles. (2015). Code of Business Conduct and Ethics. Barnes & Nobles. Inc. Retrieved from http://www.barnesandnobleinc.com/for_investors/governance/code_of_ethics/code_of_ethics.html

Best, S., Zeigler. J., Smith. C., Whitley. J and Cornwell. J. (2011). A Case Analysis of Barnes & Noble. Barnes & Noble Booksellers.

BKS: NYSE. (2015). Barnes & Noble Inc. The New York Times Company. Retrieved from http://googleweblight.com/?lite_url=http://topics.nytimes.com/top/news/business/companies/barnes-and-noble-inc/&ei=rmOuJf-d&lc=en-IN&s=1&m=992&ts=1439753466&sig=APONPFmqZhH9JAYgQVdSw3aCD_VUO-AEQQ

Business Case Studies Team. (2015). How businesses are affected by government policy. Business Case Studies LLP. England. Retrieved from.http://businesscasestudies.co.uk/business-theory/external-environment/how-businesses-are-affected-by-government-policy.html#axzz3j1NqFOwK

Copeland, C. (2014). SWOT Analysis of Barnes and Noble. Prezi. Retrieved from https://prezi.com/-t6rca5iqdxd/SWOT-analysis-of-barnes-and-noble/

Crush Report. (2012). Barnes & Noble. CrSalesQuest. SELIGENCE LLC.

Form 10 K. (2010). Barnes & Noble, Inc. United States Securities and Exchange Commission. Washington, D.C. 20549. Retrieved from http://apps.shareholder.com/sec/viewerContent.aspx?companyid=BKS&docid=7338956

Form 10-Q. (2009). Risk Factors. Quarterly Report. Retrieved from http://yahoo.brand.edgar-online.com/EFX_dll/EDGARpro.dll-FetchFilingHtmlSection1?SectionID=6935833-158991-198502&SessionID=_-wUHC33MvY7xX7#D10Q_HTM_TOC

Greenfield, J. (2012). A Solution to Barnes & Noble's International Problem. Forbes.com LLC. Retrieved from http://www.forbes.com/sites/jeremygreenfield/2012/08/21/a-solution-to-barnes-nobles-international-problem/

Katzenstein, M & Associate Team. (2013). Barnes & Noble (BKS). Mcintire Investment Institute At The University Of Virginia.

Kretchmer, S. B and Carveth, R. (2003). Analyzing Recent Americans With Disabilities Act-based Accessible Information Technology Court Challenges. Information Technology and Disabilities Journal. Volume IX Number 2. Retrieved from http://googleweblight.com/?lite_url=http://it'd.athenpro.org/volume9/number2/kretchmr.html&ei=zwnWCnIq&lc=en-IN&s=1&m=992&ts=1439758897&sig=APONPFmhTdgX_U1KY7QRkRl_4ga-7wSmxQ

Mackness. J. (2011). Getting the balance right between soft and hard technologies. The reality of working with soft and hard technologies. Wordpess. Retrieved from https://jennymackness.wordpress.com/2011/11/24/getting-the-balance-right-between-soft-and-hard-technologies

Munnariz, R.A. (2014). 3 Things Barnes & Noble Must Do to Survive Its Next Chapter. Investor Center. Daily Finance. Retrieved from http://www.dailyfinance.com/on/barnes-and-noble-survival-plan/

Phillips, H., Henry. A., Van,.C and Wal, D. (2007). Strategic Report For Barnes & Noble, Inc. Gotham Global.

Ragghianti, C. (2015). Strategies for Global Markets. Barnes & Noble. Retrieved from https://sites.google.com/a/email.vccs.edu/bus100cragg/home/strategies-for-global-markets

Vu, J., Chai, A., Shklanka. E., Frison, N and Yang, K. (2013). Synopsis. Barnes & Noble. BUS 478 (D400).

Wischenbart, R. (2012). The Global eBook Market: Current Conditions & Future Projections 2012. Retrieved from http://apps4android.org/igrvodafone / Global_eBook_Market_Current_Conditions_and_Future_Projections.pdf READ MORE

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