Article Review on "Diffusion of Innovation #2 in 1962"

Quoted Instructions for "Diffusion of Innovation #2 in 1962" Assignment:

Please find 3 articles for each chapter (chapter 2-3-4) of this book

*****"Diffusion of Innovations(fifth edition) by Everett M.Rogers*****"

so the total will be 9 article.

Write about the 9 articles, and you have to explain why is it related to what you have read and indicate the reasons why you have chosen this article.

the websites(articles) should be from a daily readings, such as news, magazines etc.They have to short for example one page articles. And easy topics. Below you can see more examples.

The articles have to be a unique contribution that exemplifies some feature of the books chapters. For each article, write 1000 characters(with spaces),Not 1000 words it has to be characters.You can also write less than 1000 characters but no more. Please write a relevant title for each topic. Also add 4 or more tags (terms which will help you to describe the reference and its relevance to the topic) Please include the each website link and the tags beside the titles.

This is an example of what I expect;

URL_http://yesyesno.com/nike-city-runs

Title_ Diffusion Visualized: Nike+ City Runs

tags_ nike visualization interactive infographics installation communicationChannels time socialSystem innovation

_ This is a great example of how Diffusion can have a big impact and result in beautiful outcomes. The visualizations, from YesYesNo shows 365 days of runs by people using the Nike+ system in New York, Tokyo, and London. Specifically related to Rogersââ*****šÂ¬Ã¢*****žÂ¢ ELEMENTS of DIFFUSION. The Nike+ system is an INNOVATION that drove DIFFUSION of the little known practice of *****"personal metrics*****". The Nike+ system was implemented in 2010, sparking a wave of excitement about the relatively unrecognized innovation of *****"personal metrics*****". In a short period of TIME Nike+ tapped into the tight and sometimes fanatical SOCIAL SYSTEM of exercise enthusiasts (runners, in particular). Although Apple and Nike have access to broad, powerful, and diverse CHANNELS OF COMMUNICATION it was likely interpersonal nature of running, running clubs, and the *****"running lifestyle*****" that powered diffusion here. All together making the system a success, and driving new innovation in the form of this beautiful innovation.

More examples,

http://thenextweb.com/media/2010/12/29/what-those-low-ipad-magazine-sales-numbers-really-mean/

Magazine sales have been struggling. The reasons are varied, but INNOVATION took place in attempt to save them by creating online/Ipad versions, with magazines such as V, LOVE and The New Yorker getting involved. However, once the initial excitement wore off, sales dropped, implying that the DIFFUSION was unsuccessful. One would think with RELATIVE ADVANTAGES such as portability, vibrancy of images and ease of purchase that sales would be soaring, but their COMPATIBILITY to people’s wants of magazines was low i.e. the feel & price. Perhaps greater TRIALABILITY would boost sales, such as being able to flip through the magazine before downloading it, like in stores.

http://news.cnet.com/Sony-puts-Aibo-to-sleep/2100-1041_3-6031649.html

The AIBO was an example of INNOVATION at its best, literally aiming to replace real household pets with a cleaner, less cumbersome, obedient, allergy-free robotic alternative, perfect for the city dweller. However, these RELATIVE ADVANTAGES of the AIBO clearly weren’t enough for the product to go through the appropriate DIFFUSION to keep it afloat. Perhaps the most obvious reason being its low COMPATIBILITY with the markets, particularly western, due to attitudes towards ‘real pet’ bonds and ownership, which AIBO couldn’t replace. There was also limited TRIALABILITY with the AIBO, with potential buyers being unable to test it out. The robot seemed to be more successful in the Japanese market, however, probably due to a more positive HOMOPHILOUS attitude towards robotics in their SOCIAL SYSTEM. With an innovation as drastic as the AIBO, perhaps its success would have been more guaranteed had Sony allowed it more TIME to DIFFUSE amongst the population.

If you have any questions please ask them first. Thanks *****