Thesis on "Country Analysis Our Company Is Considering Two"
Thesis 4 pages (1136 words) Sources: 2 Style: APA
[EXCERPT] . . . .
Country AnalysisOur company is considering two markets to enter in the near future. Italy represents a strong established world market, while Turkey represents a developing market with significant potential. This paper will analyze the characteristics of each market and make a determination as to which market is best for our company. A market entry strategy will then be outlined.
Italy is one of the world's leading economies. Italy has 58 million people, making it one of the largest nations in the developed world. The country's GDP (purchasing power parity) ranks 11th in the world at $1.823 trillion, although it ranks lower in GDP per capita. The nation's economic structure is divided between the wealthy industrial north and the relatively poor, agricultural south.
In business consulting, marketing is often relationship-driven. This is the case in Italy as well. Firms in the north are more willing to carry multiple consulting relationships and shop around, while in the south the emphasis is placed on long-standing relationships. Professional consulting is a less well-established concept there. The industry overall is stronger in the north as well, due to the business culture that more resembles central and western Europe. As with consulting elsewhere in the world, Italy's industry is facing a downturn in business as corporations seek to contain costs during these times of economic uncertainty.
The political environment in Italy can be volatile, but that lends the impacts on business a certain consistency. Elections are frequent, as are coalition governments. However, this instability hinders the ability of government to get thing
download full paper ⤓
In terms of resources, Italy has a favorable environment. The key inputs in the consulting industry are money and talent. Italy -- especially the north -- is rich in both. The education system is strong and the country's managers are experienced. The emphasis on small and medium-sized businesses provides a rich talent pool from which to draw and the nation's wealth and free capital markets provides access to the necessary financing.
In some respects, Turkey is similar to Italy, but the pace of its development has been slower, resulting in some significant differences as well. Turkey is a large market of 76 million people, and is the 17th largest economy in the world. On a per capita basis, however, Turkey's economy places it in the second world. The market is moving towards a free capitalist system, but the state remains in control of several large industries, including banking. An estimated 30% of the country is still employed in basic agriculture.
Because of the government's heavy hand, the marketing institutions for consulting business emphasize governmental connections in addition to long-standing relationships. It can take longer for consulting firms to become established in Turkey, but there are still some early-mover advantages available.
The political environment is moderately difficult. Turkey is moving towards membership in the European Union, which is brining the political and legal environments more in line with European nations. The currency has… READ MORE
Quoted Instructions for "Country Analysis Our Company Is Considering Two" Assignment:
*****¢Conduct a country analysis of two foreign countries ( Italy and Turkey)for a business consulting firm . Analyze the following in terms of providing opportunities or risks in the foreign markets: market characteristics, marketing institutions, industry conditions, political/legal environment, and business operating resources.
*****¢ Based on this country analysis, recommend which of the two countries would have the greatest market potential, and explain why.
*****¢ Suggest the most effective market entry strategy and provide supporting rationale.
*****¢ Use at least 2 data sources to support conclusions
How to Reference "Country Analysis Our Company Is Considering Two" Thesis in a Bibliography
“Country Analysis Our Company Is Considering Two.” A1-TermPaper.com, 2009, https://www.a1-termpaper.com/topics/essay/country-analysis-company/9671. Accessed 4 Oct 2024.
Related Thesis Papers:
Business Scenario on Parent Company Fedex Thesis
Business Scenanario on Parrent Company FedEx
Pacific Express in Kava
Setting the basis for the new Federal Express office in Kava is a more challenging task than initially assumed. For… read more
Thesis 3 pages (1012 words) Sources: 5 Style: APA Topic: Business / Corporations / E-commerce
Business Scenario on Parent Company Fedex Thesis
Business Scenanario on Parrent Company FedEx
The matter of manpower recruitment and training of the new staff members remains a pivotal component in FedEx's expansionist strategy within Kava. This chapter… read more
Thesis 3 pages (896 words) Sources: 3 Style: APA Topic: Career / Labor / Human Resources
Expanding an American Company Into a New Country Term Paper
American company expanding to a foreign market - India
Indian Economic System - Besides the fact that it has the second largest population in the world, above the critical figure… read more
Term Paper 7 pages (2120 words) Sources: 1+ Topic: Asian History / Asia
Country Company Social Responsibility Thesis
Country/Company Social Responsibility
McDonald's in Iraq
The sole common feature that unites all players in the contemporaneous society is change. This is obvious in the way we live our lives,… read more
Thesis 7 pages (2118 words) Sources: 6 Style: APA Topic: Israel / Palestine / Arab World
Country Entry Risk Assessment Term Paper
Country Entry Risk Assessment
Alba Organics has a unique product offering, of high quality, herbal based, cruelty free skincare products. They have been committed to the development of what they… read more
Term Paper 6 pages (1735 words) Sources: 1+ Topic: Latin America / Mexico / Caribbean
Fri, Oct 4, 2024
If you don't see the paper you need, we will write it for you!
We can write a new, 100% unique paper!