Term Paper on "Legal Moral and Corporate Social Responsibility of Implications of Facebook's Privacy Policy"

Term Paper 4 pages (1340 words) Sources: 6

[EXCERPT] . . . .

Corporate Social Responsibility

Defining Corporate Social Responsibility

Corporate social responsibility has rapidly grown for the last ten years, a big proportion of companies now are involved in a serious attempt to define and incorporate CSR into each aspect of their operations (Turban and Greening, 1997). A large number of shareholders, employees, customers, regulators, labor unions, community organizations and media houses are requesting companies to accountable for changing CSR issues. Today, there is an increasing demand for accountability and transparence and more expectation that companies evaluate report and constantly improve their CSR.

Corporate social responsibility (CSR) is also referred to as corporate conscience, responsible business, corporate social performance or just corporate responsibility. According to Garriga and Mele (2004), this is a kind of corporate self-control incorporated into a business concept. Generally, CSR policy would act as a self-controlling system whereby an organization will evaluate and make sure that it promotes regulations, ethical conduct and international standards. As a result, an organization would act responsibly regarding its impacts on environment, employees, customers, stakeholders and to the community as a whole. In addition, CSR-centered organizations would proactively advance the interests of the public through supporting community welfare and growth. Such organizations also voluntarily avoid practices that negatively affect the public even if they are legal. Basically, as noted by Turban and Greening (1997) CSR entails voluntary incorporation of public interest within the organization' decision making organs and upholding the triple bottom concept: people, planet and profit.

Every company implements CSR in a different manner (Turban and Greening, 1997). The difference comes from factors such as the size of the company, the industry involved and the culture of the company. Other factors are stakeholders' demands, and the history of the company. A number of companies focus on a single aspect that they regard as very crucial, for instance the environment, whereas other companies focus on integrating CSR in all activities of their company. For CSR to succeed, it is important that the CSR practices are incorporated in the company's values and long-term strategic plan. It is also necessary to align the CSR strategy with the company's objectives.

Why corporate social responsibility is needed

Corporate social responsibility has significant of benefits for companies, and it is making remarkable head waves in the social networking. CSR helps companies, individuals and organizations, social networking companies try to minimize negative results and maximize positive results that involve all aspects of communication and privacy of personal information (Turban and Greening, 1997).

As consumer behavior changes, all companies even those in the social networking are as well forced to change they way the do business. Corporate Social Responsibility can be viewed as a social trend currently infiltrates the social networking sites. However, taking time into perspective Corporate Social Responsibility as an attribute becomes even more ambiguous in its application. In this light, Corporate Social Responsibility offers an alluring attribute, but can hardly be sustained as the determining factor social networking. However, it is predicted that future users will reject social networking companies that cannot be responsible for the privacy of their information

CSR and social networking

Social networking through the internet started with the desire for individuals to quickly and easily share information with dear ones. This type of communication has blossomed quickly and began to compete for popularity with text messaging and e-mail. This created an opportunity that various entrepreneurs seized forming internet sites like MySpace, Facebook, and Twitter, meant to allow users to create their own profiles and share information with their friends (Alison, 2007). At the same time, these online social sites permit users to create social networks with tens and even thousands of other users. In the past, the use if these sites created minimal known risk to personal privacy even as users profile information changed. The users began with posting the basic information required to create an online person. However, the truth is some of this information on these online social sites is private and at times not something an individual would share with his/her… READ MORE

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