Term Paper on "Consumer Goods Industry"
Term Paper 5 pages (1396 words) Sources: 4 Style: MLA
[EXCERPT] . . . .
Consumer Goods IndustryIndustry Analysis
The retail industry is one of the rapidly expanding industry sectors as a result of international economic conditions. The online retail industry has significantly expanded because of the globalization process that determines companies to address international markets in order to maintain their competitiveness. In addition to this, the reduced costs of online retailing have determined numerous companies to focus on this business sector.
Although the online retail industry has been affected by the crisis, this situation also provided certain opportunities for companies and customers that prefer this market. The high levels of accessibility provided by online commerce has determined the significant increase of online sales. This market evolution can also be attributed to the reduced transportation costs of online retailers (Retail Blog Marketing, 2011).
In addition to this, online retailing allows companies to reduce their customer service expenses. Companies must also take into consideration environmental aspects and corporate social responsibility in order to improve their position on the market. These objectives are easier achieved in the case of online retailing, because it allows them to reduce the use of paper for shopping bags and advertising. However, this requires that companies invest in online advertising strategies. Online retailing also favors customers that are able to reduce the tie and gas required by traditional shopping.
Amazon is one of the most successful online retailers. The company provides services for buyers, sellers, and enterprises. The compa
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Amazon focuses on providing the lowest prices for the products it commercializes. The low product pricing strategy is also supported by free shipping offers. In addition to this, the company focuses on improving its operating efficiencies, on providing easy to use functionality, and high quality customer services for the local and international markets. The company understands that in order to create competitive advantage in the online retail industry, it is important to increase the efficiency of its supply chain management. As a consequence, the company has numerous U.S. And international warehouses, it outsources certain services, and uses digital delivery.
Regarding the sellers segment, the company provides certain programs that allow sellers to sell their products on Amazon's website and on their branded websites. In addition to this, the company also focuses on the enterprises segment by providing a series of services that allow access to technology infrastructure. This helps these companies to develop their business (Amazon, 2010).
The most important market in the case of Amazon is represented by the U.S. market. The company's tradition in this region allows Amazon to benefit from a strong position on the market and to create competitive advantage. This position allows the company to successfully address several international markets. The European market is another sector that Amazon strongly focuses on developing.
In addition to this, the Chinese market provides great opportunities and potential that can be exploited by the company. The economic development of this country provides Amazon with great opportunities that can be used in increasing the number of customers. The globalization process has determined numerous companies to outsource some of their processes and activities to cheaper destinations, like China and India. This is because these countries are able to provide large pools of skilled workers at lower prices. Therefore, Amazon can use these markets because of their production potential.
There are several areas of growth that Amazon has addressed. This refers to the expansion of product categories, international development, the production of own products and brands, the development of innovative customer services, and online development. Regarding the expansion of product categories, Amazon focuses on media categories, like books, music, and video. Most of the company's profits are determined by these categories, given the fact that customers are interested in purchasing such products online. The reasons behind this increased interest in purchasing such media products online rely on the format in which they can be accessed. Their format allows customers to purchase and to use these products in electronic format.… READ MORE
Quoted Instructions for "Consumer Goods Industry" Assignment:
“Bibliography and Citations Required
Minimum of 4 Sources including 2 business periodicals
1. Choose a large CONSUMER GOODS Manufacturer or Retailer.(Must be approved.) **AMAZON.COM**
2. Analyze the industry that your company is in. This requires research in Business
Periodicals, Trade publications, and the Annual Report.
a) What are the company*****s target markets?
b) What are the areas of growth? (Look at Datamonitor for a SWOT analysis)
3. What changes has your company made to appeal to these growth areas?
(i.e. International Expansion, New branding for new markets, Expansion or
Deletion of departments, New Promotions, Price Adjustments) BE SPECIFIC.
4. Make 2 specific and comprehensive suggestions, based on your research that will
make your company more competitive in the future. This is an important part of the paper. Make sure your suggestions are supported by research.
How to Reference "Consumer Goods Industry" Term Paper in a Bibliography
“Consumer Goods Industry.” A1-TermPaper.com, 2011, https://www.a1-termpaper.com/topics/essay/consumer-goods-industry-analysis/5061022. Accessed 3 Jul 2024.
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