Term Paper on "Citibank Credit Card Business Poster"

Term Paper 4 pages (1117 words) Sources: 1+

[EXCERPT] . . . .

Citibank Credit Card Business Poster

Because more Americans have access to and use the Internet for shopping today than ever before, it is not surprising that credit card fraud, confidence fraud, and financial institutions fraud were ranked among the top seven categories of complaints referred to law enforcement during 2007 (Internet Fraud, 2008). Unfortunately, many banking customers report that they have serious concerns about the security of their credit card number that prevent them from using their credit cards when online shopping (Valentine, 2003).

The context of the study relates to the global financial industry in general and credit card departments of multinational banks such as Citibank in particular. Citi Cards® is part of the global operations of Citigroup Inc., a major global financial services company with approximately 200 million customer accounts in more than 100 countries around the world today (About Citigroup, 2008).

Goals of the Study:

The goals of the study are to provide timely and accurate answers to the following research questions:

What are the most important issues for consumers when considering whether to use a credit card for an online purchase?

What steps can banks take to provide consumers with the information they need to avoid fraudulent credit card transactions?

What are the current and potential future trends in credit card fraud and what can banks do today to help improve the situation?

Outline of Issues to be Considered.

Types of credit card frauds.

Secu
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rity measures used to defeat credit card fraud and their relative success.

Emerging and needed security measures for credit card fraud.

Why This is an Important Issue.

The incidence of online payment fraud is 30 times higher than payment fraud in physical world transactions and continues to increase (Valentine).

Online payment fraud adversely affects consumer confidence and trust in their credit card brands (Valentine).

Identity thieves use stolen information to open credit card accounts, change current information on legitimate accounts to theirs, add themselves to others' accounts and have cards sent to them, obtain loans, deplete bank accounts and more.

Some identity theft consumers spend hundreds of dollars and many days repairing their good name and credit.

Some victims may lose out on job opportunities, or be denied loans (Identity theft solutions, 2008).

Keywords Used for Literature Review Research:

Keywords and phrases used in the search to date and envisioned for the formal study include: "credit cards," "Citibank," "international credit," "credit card industry," "online credit," "online credit transactions," "online fraud," "identity theft," "honey pot," "banking security," "hackers," "crackers," "terrorism and banking," "bankruptcies" combined with "credit card debt," and so forth.

Research Strategies.

The research progressed in a step-wise fashion, beginning at the top of an inverted pyramid in terms of generality concerning the areas of interest and proceeding more specifically to the issue of defeating credit card fraud at Citibank. Serendipitously identified resources were also incorporated where appropriate. Exclusion criteria included identifying those resources that were less than 10 and preferably less than 5 years old, published in the English language. Two such journal articles are discussed and compared further below.

Valentine, L. (2003). The fraudsters' playground: The Web is becoming more bane than boon as online credit card fraud soars. Several new initiatives may cut the losses. ABA Banking Journal, 95(8), 39-40. In this study, the author emphasizes that, "Fraudulent credit card use is not new, but it has… READ MORE

Quoted Instructions for "Citibank Credit Card Business Poster" Assignment:

We will pay $475 for this order!! File for order uploaded to fax/file board.

To complete the assignment 2, please ask the ***** to see the guideline in

page 36. Also, please ask the ***** to use Citibank Credit Card Business

as the topic of the research since that's my work practice.

I expext the assignment 2 will be ready by Oct 30, assignment 3 on Nov 17

and assignment 4 on Dec 25.

Finally, I assume the professor will have comments for those assignment.

Therefore, please tell the ***** that I may contact him/her from time to

time to amend the assignment.

Lastly, please ask the ***** to wait for my assignment 2 comments before

start the assignment 3 . Same to assignment 4.

Assignment 3 needs 2000 words and assignment 4 needs 200 words for Part A

and 2000 words for Part B

For the assignment 2 : Please read page 13-15 of the study guide I sent to you before. No page and word limit, just 5 powerpoint slides with the following details:

I assume the research is related to Credit Card Business (For example : When is the world first Credit Card issue or Why the credit card is call "Visa" & "MasterCard".... etc)

Assessment Task 2:

Topic: Research Poster Presentation

Length: 5 PowerPoint Slides

Prepare a poster (no more than 5 slides) that includes the following:

1. Background detail of your research interests/question, your specialist field of study and/or *****˜discourse community*****.

2. Summary of strategies you have used to locate research articles relevant to your interests (databases used, key terms, strengths and weaknesses of search strategies, etc); including criteria for the selection and exclusion of articles.

3. Brief summary of two research articles from peer reviewed academic journals *****“ and their relevance to your research interests.

4. Brief comparison of the content and style of the two papers.

The poster presentation will take place during the time your lecturers are visiting Hong Kong. The poster presentation will provide an opportunity to present and talk about the research you are locating and the issues that are emerging from your reading of the research literature. You will be expected to give a very brief overview talk of no more than 5 minutes about the work you have been researching.

The seminar will function as a mini-conference - your work will be displayed on the wall, classmates will be wandering by each poster, and you will have a chance to talk to those who read your poster.

Your poster needs to be about 1 x 1 metre with print of sufficient size for people to be able to read it comfortably from about 1.5 metres away. You are required to use Powerpoint as a way of generating the A4 pages that will form the basis of your poster. Diagrams and illustrations are often useful in summarising information. There will not be an opportunity for you to set up and use a Power Point demonstration during your talk.

You will need to summarise what you have done and present it in an attractive and eye-catching manner. Think about your audience and the fact that they may not know anything at all about your topic.

Your lecturer will provide feedback on the following:

a. The importance of the research focus is clearly explained and linked to questions appropriate for the purpose of reviewing existing research;

b. The strategies for locating and selecting articles are clearly articulated and justified;

c. The articles are summarised in a way which makes it possible to appreciate the key findings and the ways in which these are presented;

d. The summary and comparison help to answer the review questions.

As part of the task, students MUST provide some constructive criticism and suggestions to at least one fellow student based on the points above. This will be done at the seminar session.

How to Reference "Citibank Credit Card Business Poster" Term Paper in a Bibliography

Citibank Credit Card Business Poster.” A1-TermPaper.com, 2008, https://www.a1-termpaper.com/topics/essay/citibank-credit-card-business-poster/8176362. Accessed 5 Oct 2024.

Citibank Credit Card Business Poster (2008). Retrieved from https://www.a1-termpaper.com/topics/essay/citibank-credit-card-business-poster/8176362
A1-TermPaper.com. (2008). Citibank Credit Card Business Poster. [online] Available at: https://www.a1-termpaper.com/topics/essay/citibank-credit-card-business-poster/8176362 [Accessed 5 Oct, 2024].
”Citibank Credit Card Business Poster” 2008. A1-TermPaper.com. https://www.a1-termpaper.com/topics/essay/citibank-credit-card-business-poster/8176362.
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[1] ”Citibank Credit Card Business Poster”, A1-TermPaper.com, 2008. [Online]. Available: https://www.a1-termpaper.com/topics/essay/citibank-credit-card-business-poster/8176362. [Accessed: 5-Oct-2024].
1. Citibank Credit Card Business Poster [Internet]. A1-TermPaper.com. 2008 [cited 5 October 2024]. Available from: https://www.a1-termpaper.com/topics/essay/citibank-credit-card-business-poster/8176362
1. Citibank Credit Card Business Poster. A1-TermPaper.com. https://www.a1-termpaper.com/topics/essay/citibank-credit-card-business-poster/8176362. Published 2008. Accessed October 5, 2024.

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