Term Paper on "Buyer Behavior Buying Behavior of the Activities"

Term Paper 3 pages (1185 words) Sources: 1+

[EXCERPT] . . . .

Buyer Behavior

Buying behavior of the activities in respect of the processes in decision-making and acts of the people associated with purchasing and using of the products. The companies as an approach to its marketing process is required to be aware of the facts as the reasons of buying by the consumers, factors influencing the consumer purchases, the variable factors in our society. The significance of the study of the buying behavior stems from the fact that the responses of the buyers with reference to the marketing strategy greatly influence the success of the firm. The companies find it worthwhile to analyze the what, where, when and how consumers purchase in order to lay emphasis on the creation of a marketing mix as a part of their marketing strategy. Through this analysis only it is possible for the marketers to predict the way the consumers will react to the marketing strategies. (Chapter 6 Class Notes: What is Consumer Buying Behavior?)

The process of the buying decision of the consumers are identified to have six stages the actual purchasing being only one stage of the process. The first stage of the process is detected to be problem recognition. First of all it is essential to be aware of the necessity of the product. The marketing process affords to stimulate the necessity of the product through product information. Secondly the information search is the next stage in the buying process. The effective information quest entails the buyers the probable alternatives. Third stage involves the evaluation of alternatives and substitutes. With framing of the alternatives and ranking the marketers try to influence the consumers. The fourth decision is to purchase that is based on selection from the various alternatives available with reference to the product, package, store, method etc.

The fifth stage involves actual purchase. This stage is influenced by the time lag between the actual purchase and the decision to purchase and product availability. The sixth stage involves post purchase evaluation. The consumers evaluate whether the right decision is made in this regard or not. This stage is influenced by the after sales communication, assurance of warranties etc. The level of involvement in purchase decision and the reason behind motivation for quest of the product information in respect of some brands instead of others influence the category of the consumer buying behavior. Four types of the consumer buying behavior have been identified. The first one is Routine Response / Programmed Behavior, which is apparent involving the purchase of the low cost items entailing little search of the information and decision effort, and involves automatic purchase. The second type is associated with limited decision-making that involves occasional purchases. This is associated with the purchases of unfamiliar brands in a familiar product category. (Chapter 6 Class Notes: What is Consumer Buying Behavior?)

The third type associated with extensive decision making associated with purchase of the unfamiliar, expensive and/or infrequently bought products that involve high level of economic, performance and psychological risks. The fourth category involves the stage of impulse buying. However, it is pertinent to note that the buying of the same product does not always entail the same buying behavior. The consumer while making buying decisions is mainly influenced by personal, psychological and social factors. The purchase is greatly influenced by demographic elements like, sex, race, age etc. Besides it also influenced by the fact as to who is the decision-making authority in the family. There are variations in the purchase decisions made by young people than the older people.

The psychological factors incorporate the… READ MORE

How to Reference "Buyer Behavior Buying Behavior of the Activities" Term Paper in a Bibliography

Related Term Papers:

Consumer Behavior From a Cultural, Social Research Paper

consumer behavior from a cultural, social, personal and psychological standpoint are analyzed in the context of globalized brands, social media and the counterbalancing effects of ethnocentrism globally. The implications of… read more

Research Paper 9 pages (3397 words) Sources: 6 Topic: Advertising / Marketing / Sales

---

Business Buying Decision Process Term Paper

Business Buying Decision Process

The business buying decision can be an extremely important one in the ultimate buying process, and this process involves several steps. It must be remembered that… read more

Term Paper 4 pages (1643 words) Sources: 4 Style: APA Topic: Business / Corporations / E-commerce

---

From Thai Consumers Perspectives What Criteria Influence Consumers Purchasing Behavior Towards Green Product Dissertation

consumers' perspectives, what criteria influence consumers' purchasing behaviour towards green product?

This dissertation could not be accomplished without Professor Sarah hypes, research method lecturer who is my supervisor at Coventry… read more

Dissertation 45 pages (12814 words) Sources: 1+ Topic: Advertising / Marketing / Sales

---

Consumer Bahavior Behavior of Customers Essay

Consumer Bahavior

Behavior of Customers

The needs and requirements of customers have significantly diversified, determining companies to develop innovative strategies that allow them to increase their market share, to increase… read more

Essay 5 pages (1875 words) Sources: 6 Topic: Business / Corporations / E-commerce

---

Consumer Behavior Ireland Hospitality or Irish College Students Online Purchasing Research Proposal

Irish Consumer Behavior

Investigation of how the brand effect influences Chinese consumer behaviors within the luxury products offered in the Irish market.

The Irish luxury market has a long and… read more

Research Proposal 4 pages (1677 words) Sources: 18 Style: APA Topic: Advertising / Marketing / Sales

---

View 100+ more related papers  >>