Capstone Project on "Security Software Business Plan"
Capstone Project 20 pages (5342 words) Sources: 7
[EXCERPT] . . . .
Business plan Version pageBusiness Plan
Business Identification:
Mission, Goals and Objectives:
Keys to Success:
Company Summary
Industry History:
Legal Form of Ownership:
Location and Facilities:
Management Structure:
Products and Service:
Market Analysis
Target Market
Industry Analysis
Competitive Analysis
Market Strategy
Price List-
Selling Strategy-
Sales Forecast-
Implementation Strategy
Overall Strategy-
Implementation-
Control Plan-
Financial Statements and Projections
F1. Revenue and Cost Estimate-
Error! Bookmark not defined.F3. Forecasted Balance Sheet-
Financial Projections
2G1a- Breakeven Point-
2G1b-Financial Position:
2G1c-Capital/Investment Needs:
References
Executive Summary
AAA Software, a security software vendor with proposed headquarters in Amsterdam, Netherland aspires to foster innovation by developing outstanding security solutions to make life simple while working on computers. There is a growing demand for antivirus/security solutions with the increase in the sales of Perso
Continue scrolling to
nal Computers. The company is likely to start its software development within the next few months and post development & testing the software will be available for sales immediately. The company is planning to outsource the development of antivirus software to reduce cost. The company will position itself in the competitive antivirus software market and will initially distribute the software throughout U.S. And then expand worldwide.download full paper ⤓
AAA Software will also strive to become one of the leading security solutions providers soon after its initial operation and launch.
Mission
Provide security software which delivers quality protection against virus, worms, other malicious programs, hacker attacks, spam and spyware with effective protection from all types of threats.
Vision
Envisage AAA Software as one of the leading player in the security software market.
Set a standard for excellence in the security software industry along with commitment to quality, good customer support and best security tools.
Always strive hard to provide the best security tools to its customers to become the business leader in the community.
Provide state-of-the-art-infrastructure to create an enjoyable working atmosphere that inspires loyalty and dedication
POSITIONING STATEMENT
For Home and Small Office Users, AAA Software offers hassle-free quality protection for personal computers and laptops against virus, worms, malicious programs and other security threat
Unique Selling Point
AAA Software offer complete seamless security solution to its customers with efficient tools and high service quality.
Value Propositions for AAA Software
Unanticipated - Free software available for limited period with limited features
Desired - Easy and fast to install, Easy to download, Frequent Updates, Flexibility in delivery, Innovative
Expected - Provide protection from all type of threats, Reasonable Cost, Easy Availability, and Convenience
Basic - Compatibility, Quality protection, Provide peace of mind
PRODUCT SUMMARY
AAA Software proposes to provide antivirus solutions to home and small business users which delivers seamless, hassle-free and quality protection against antivirus, anti-spyware, anti-spam and provides firewall protection. The antivirus software will be designed to protect the PC hackers and identity thieves. The antivirus will be designed to provide effective protection for all the threats that arise from the internet. The company will initially launch the antivirus software for Windows PC users, but will gradually upgrade the software for Mac users. The antivirus will be available in different versions for specific purposes (during the initial stage of operation).
Everyone needs protection from viruses and there are certainly more than a few antivirus products on the market. Over the last few years, various antivirus software vendors have entered the space and announcing new technologies to the market. Antivirus software provides an essential layer of protection from a multitude of virus, trojan, worm, spyware, adware, dialer, keylogger and rootkit infections.
The increase in the number of personal computer and laptop users, there is a surge in the demand for anti-virus software in the market, esp. within the home users and small office users segment. However, even with the increasing demand, customers tend to be more concerned with the price and the effectiveness of security solution as there is plenty of free antivirus software available in the market. Also, new viruses are created each day increasing security risk and dangerous trend of malware spreading through cloud-based file sharing services along with the increasing acceptance of broadband. Thus, there is a need to protect the computers and laptops to prevent cyber thefts and system failures on our computers. The virus might corrupt or delete data on the computer or completely erase it.
But, there is a widespread piracy which continues to hinder the growth of this market. However, the increasing convergence of security solutions is expected to promote market growth.KET D
B. Company Summary
B1. Industry History:
According to Gartner, the worldwide security software revenue totaled $17.7 billion during 2011, a 7.5% increase from 2010 revenue of $16.4 billion. The market is slated to grow to $23.3 billion during 2015. This growth in the security software segment is driven by increase in Small and Medium Business (SMB) and their demand, advanced persistent threats and compliance were among the main drivers. The worldwide security software revenue is shown in the figure.
Source: http://www.gartner.com/newsroom/id/1996415
According to Gartner, although the economic downturn slowed security revenue, organizations have indicated an intention to give priority to security budgets. Gartner's principal research analyst Ruggero Contu, forecast that the most segments (including antivirus) will grow over the next few years. The security software market continues to benefit from prioritization and demands related to compliance requirements, as well as the need to keep up with ever increasing sophistication and volume in the threat landscape. Key countries that are expecting higher growth are China and India, but did not experience double digit growth.
The market share of companies in the security software market is shown in the figure below:
Source: http://www.gartner.com/newsroom/id/1996415
B2. Legal Form of Ownership:
The business will be comprised of as a limited liability company and operate online for the customers globally.
B3. Location and Facilities:
B4: Management Structure:
The company will be managed by a team of highly qualified individuals with experience in the internet and affiliate marketing. The company will be owned by Mr. A who is a self-employed internet marketer since the age of 16. He has also been a successful affiliate marketer for over 5 years and grew up doing online marketing.
Key Personal
The company will hire highly qualified business and industry professionals/experts who will assist the management team in making appropriate decisions and taking the most effective decision. The company will also hire outside consultants and professionals to provide tremendous input and support to enable the management to make well-informed, creative and appropriate decisions. The following are the people who will be required to assist the management team:
Board of Directors/Advisors
Outside Consultants & Professional Advisors
Accountant/CPA, Auditor
Legal Counsel
Marketing/PR Agency
Apart from the Board of Directors and the Outside Consultants & Professional Advisors who assist the management in strategic decisions, the company needs to hire people who will run the daily operations. The company will attract key talent and every effort will go into locating and training the appropriate person, who have sales aptitude, software know-how, positive attitude, problem solving skills and integrity.
B5. Products and Service:
AAA Software proposes to provide antivirus solutions to home and small business users which delivers seamless, hassle-free and quality protection against antivirus, anti-spyware, anti-spam and provides firewall protection. The antivirus software will be designed to protect the PC hackers and identity thieves. The antivirus will be designed to provide effective protection for all the threats that arise from the internet. The company will initially launch the antivirus software for Windows PC users, but will gradually upgrade the software for Mac users. The antivirus will be available in different versions for specific purposes (during the initial stage of operation).
C. Market Analysis
A research conducted by the market research agency GfK NOP Pvt. Ltd. has researched the Small and Medium Business (SMB) Landscape on their security software usage. The key results of the research are outlined below
Source: http://www.avg.com.au/files/media/AVG_SMB_Market_Landscape_Report_2011_FINAL.pdf
A research conducted by the market research agency GfK NOP Pvt. Ltd. has researched the Small and Medium Business (SMB) Landscape on their security software usage. The key results of the research are outlined below
C1: Target Market- Describe the current market for your company's product.
Geographic
a)
Location
Global
b)
Country
Start with U.S. And spread across the globe in a phased manner
Demographics
a)
Age
>15 Years
b)
Gender
Male/Female
c)
Family Size
Single/Married/With Children
d)
Occupation
Students, Professionals, Homemakers, Businessmen, Executives
e)
Socio-Economic Class
A, B, C
3) Psychographic
a)
Lifestyle
Technology oriented lifestyle, People curious to try new technology and software
4) Behavioral
a)
Occasion
Throughout the year as consumers can use the antivirus software at their own time.
b)
Benefits
Functional Benefits (Removes Malware, virus, protects passwords, etc.)
c)
User Status
All type of users (Non-Users, Potential Users, First-Time Users and Regular Users)
d)
Loyalty
There is not much loyalty in this industry. But if consumers are happy with an antivirus software, they would prefer using the same again
e)
Readiness Stage
Interested and Intend to buy
C2: Industry Analysis - Discuss the characteristics of this industry such as growth trends, units sold, or employment.… READ MORE
Quoted Instructions for "Security Software Business Plan" Assignment:
“BUSINESS CAPSTONE INSTRUCTIONS
Introduction:
This capstone project requires you to create a business plan for a start-up company. You will create a
start-up business using the scenarios provided. The business plan requires that you demonstrate the
integration and synthesis of competencies in all domains required for your degree program.
Select the business plan scenario assigned to your degree program from the list below:
Information Technology Majors:
Develop a business plan for a start-up company that sells computer services, equipment, or software.
Select the type of products that the company will offer. The products can be real or potential.
Marketing Majors:
Develop a business plan for a start-up company that provides some type of marketing product or service
(e.g., advertising campaigns, sales, online promotions, etc.). Select the type of products or services that
the company will offer. They can be real or potential.
Accounting Majors:
Develop a business plan for a start-up company that offers some type of accounting service. The type of
services offered could include bookkeeping, auditing, tax preparation, accounting software, or some
other type of current or potential service.
Finance Majors:
Develop a business plan for a start-up company that offers some type of financial service. The products
or services provided by the company might include banking, financial planning, investments,
stockbroking, mortgage lending, etc.
Management Majors:
Develop a business plan for a start-up company that plans to sell a product or service in a local market,
in a national market, or on the Internet. Select one of your favorite products as the basis for the
company, or invent a product.
Human Resource Management Majors:
Develop a business plan for a company that offers human resources products or services. Examples
might include a temporary or staffing agency, a benefits consultant, a training company, etc.
Task:
Create a business plan for your hypothetical company in which you do the following:
A. Write an executive summary (suggested length of 1*****2 pages) in which you:
1. Identify the business name and location.
2. Describe the mission, goals, and objectives of the business.
3. Discuss three keys to the company*****s success.
B. Write a company summary (suggested length of 4*****6 pages) in which you:
1. Describe the history of the industry in which the company will operate.
2. Identify the legal form that the company will take.
3. Describe the location and type of facilities needed for the company.
4. Describe the management structure, including key personnel and positions.
5. Describe the products and services offered by the company.
C. Develop a market analysis (suggested length of 3*****5 pages) in which you:
1. Describe the target market for the company*****s products and services.
2. Complete an industry analysis for the company.
3. Complete a competitive analysis.
D. Develop a market strategy (suggested length of 3*****6 pages) in which you:
1. Discuss the four Ps of marketing as they relate to company products and services.
2. Develop a price list for the company*****s products and services.
3. Develop a selling strategy with specific goals, milestones, and deliverables.
4. Develop a sales forecast based on expected market conditions.
E. Develop an implementation strategy (suggested length of 3*****6 pages) in which
you:
1. Summarize your overall strategy for successfully launching your business.
2. Outline target dates, goals, and objectives for implementation.
3. Develop a control plan to be used to evaluate the success of the company in meeting
milestones.
F. Calculate and develop the financial statements and projections (suggested length
of 3*****5 pages) for the first year of business by doing the following:
1. Develop a month-by-month estimate of revenues and operating costs based
on the sales forecast.
2. Develop a forecasted profit and loss statement.
3. Develop a forecasted balance sheet.
Note: You may choose to use a business plan financials template to prepare this section
or create your own template.
G. Write a financial report (suggested length of 1*****2 pages) in which you:
1. Summarize the financial projections and the assumptions used in estimating the
projections. Provide the following in your report:
a. Estimated break-even point
b. Company*****s financial position at the end of year 1
c. Estimated capital/investment needs
H. If you choose to use outside sources, include all in-text citations and references
in APA format.
Note: Please save word-processing documents as *.rtf (Rich Text Format) files.
Note: For definitions of terms commonly used in the rubric, see the attached Rubric Terms *****
How to Reference "Security Software Business Plan" Capstone Project in a Bibliography
“Security Software Business Plan.” A1-TermPaper.com, 2013, https://www.a1-termpaper.com/topics/essay/business-plan-version-page/6707619. Accessed 6 Jul 2024.
Security Software Business Plan (2013). Retrieved from https://www.a1-termpaper.com/topics/essay/business-plan-version-page/6707619
A1-TermPaper.com. (2013). Security Software Business Plan. [online] Available at: https://www.a1-termpaper.com/topics/essay/business-plan-version-page/6707619 [Accessed 6 Jul, 2024].
”Security Software Business Plan” 2013. A1-TermPaper.com. https://www.a1-termpaper.com/topics/essay/business-plan-version-page/6707619.
”Security Software Business Plan” A1-TermPaper.com, Last modified 2024. https://www.a1-termpaper.com/topics/essay/business-plan-version-page/6707619.
[1] ”Security Software Business Plan”, A1-TermPaper.com, 2013. [Online]. Available: https://www.a1-termpaper.com/topics/essay/business-plan-version-page/6707619. [Accessed: 6-Jul-2024].
1. Security Software Business Plan [Internet]. A1-TermPaper.com. 2013 [cited 6 July 2024]. Available from: https://www.a1-termpaper.com/topics/essay/business-plan-version-page/6707619
1. Security Software Business Plan. A1-TermPaper.com. https://www.a1-termpaper.com/topics/essay/business-plan-version-page/6707619. Published 2013. Accessed July 6, 2024.
Related Projects:
Business Plan for Organic Fertilizer Business Plan
Business Plan for Organic Fertilizer
Business Plan for an Organic Fertilizer Company
A company in this day and age should be environmentally aware and take steps to protect the planet.… read more
Business Plan 8 pages (3068 words) Sources: 8 Topic: Business / Corporations / E-commerce
Internet Business Plan Business Plan
Internet Business Plan
What does the 'Internet' mean? The Internet is nothing but a global connection comprising of more than millions of computers, linking more than 100 countries from all… read more
Business Plan 15 pages (7291 words) Sources: 1+ Topic: Business / Corporations / E-commerce
Business Plan for Marketing and Advertising Organization Business Plan
Business Plan for Marketing and Advertising Organization Creativity Sure
Company Description
Mission Statement
Offers to Customers
Organizational Goals
Industry Analysis
Competition
PEST Analysis
Marketing Analysis
Target Market
SWOT Analysis
Marketing… read more
Business Plan 17 pages (4641 words) Sources: 10 Topic: Advertising / Marketing / Sales
Business Intelligence Bi Plan Business Plan
Business Intelligence (BI) plan
Business Intelligence Plan
The international economic community is now focused on the financial crisis which commenced within the United States and soon spread out across the… read more
Business Plan 14 pages (4104 words) Sources: 10 Topic: Business / Corporations / E-commerce
Creating a Company Business Plan
Business Plan -- Solar Panel
Connecticut Solar Energy (CSE) is located at 331 New London Turnpike in Glastonbury. The company is engaged in the business of solar panel installation. The… read more
Business Plan 20 pages (5347 words) Sources: 5 Topic: Business / Corporations / E-commerce
Sat, Jul 6, 2024
If you don't see the paper you need, we will write it for you!
Established in 1995
900,000 Orders Finished
100% Guaranteed Work
300 Words Per Page
Simple Ordering
100% Private & Secure
We can write a new, 100% unique paper!