Business Plan on "Business Plan for Online Retailer"
Business Plan 4 pages (1160 words) Sources: 5
[EXCERPT] . . . .
Business Plan for Internet Site Selling Women's ClothesBusiness Plan for Online Retailer
Any firm willing to initiate its business operations at the online platform needs to conduct a full-fledged analysis of its internal and external environment. Similarly, it has to develop a comprehensive business plan to enter the market in an effective and competitive way. A business plan consists of an analysis and description of the venture, identification of the target market, statement of financial needs (estimation of the preliminary expenditures), marketing plan (including the marketing mix strategies), production planning, organizational planning, assessment of internal capabilities, weaknesses, opportunities, and potential risks (in the light of SWOT analysis), financial forecasting, and activity timeline. A well-designed business plan helps a company's Management in evaluating and implementing its new venture in an effective and efficient fashion.
Description of the Venture
This plan is for the creation and selling of a specific line of women's clothing, i.e. casual and dress T-shirts. The store will be called as "Casual-Tees" and the targeted market consists of women, aged 18 to 40 years.
Tee-shirts were chosen for various reasons, including:
They are growing as a fashion trend.
They come in easy to fit sizes.
They are a "known" item since they are worn worldwide.
They can bear a substantial markup.
They are inexpensive to ship.
The "Casual-Tees" store will cater to women w
download full paper ⤓
"Casual-Tees" will feature several lines of Tee-shirts from "mottos and slogans" that sell for $20 to $25 all the way to luxury silk Tees that sell for $300 and up. The reason for choosing to put this business on the Internet is found in an article by Frook and Karpinski (1999) who point out that "Business on the Internet reached $43 billion in 1998, growing to $109 billion by the end of this year and a whopping $1.3 trillion by 2003" (Frook & Karpinski, 1999, 14).
2. Statement of Financial Needs
The following startup expense items have been determined:
Table 1: "Casual-Tees" Start Up Expenses
Sr. No.
Particulars
Estimated Expenditures
1
Domain Name Registration
2
ISP Contract
FF 16,000 (One year)
3
Website development
FF 80,000
4
Business licenses/legal
FF 8,000
5
E-Commerce Setup
FF 8,000
6
Inventory
FF 80,000
7
Marketing
FF 80,000
8
Promotion
FF 40,000
Total
FF 312,280
It would be smart to add a 20% contingency to this startup amount bringing the total to FF 344,280. The amount of capital on hand to start the business is FF 88,000, resulting in a financial need of FF 288,000.
3. Marketing Plan for Casual-Tees
Marketing on the Internet is essential for success and yet many companies that are successful in land-based, face-to-face operations are finding it difficult to market on the Internet. The first difference is that the Internet requires an information-driven, soft-sell approach that provides answers to questions without "pitching."
According to an article on reaching the Generation X market (identified in initial research as one solid market segment for Casual-Tees "the soft-sell approach works with [a] mostly twenty-something customer base and [requires] efforts to create a comfortable, inviting atmosphere for all patrons...Even… READ MORE
Quoted Instructions for "Business Plan for Online Retailer" Assignment:
Please add 750 words of new content. Please include a chart as well. For the fourth page that I'm paying for, please use that to edit for any mistakes and reformat into a more professional looking plan saved in pdf. This is very important so please make super high quality. Thank you.
How to Reference "Business Plan for Online Retailer" Business Plan in a Bibliography
“Business Plan for Online Retailer.” A1-TermPaper.com, 2013, https://www.a1-termpaper.com/topics/essay/business-plan-internet-site/6562785. Accessed 1 Jul 2024.
Related Business Plans:
Business Plan for the Farmery Business Plan
Business Plan
Product Description
Market Analysis
Demographics
Regulatory Environment
Competition
Marketing Plan
Market Penetration Strategy
Advertising Media
Management Plan
Company Organization
Company Philosophy
Personnel Policies
Training
Record Keeping
Manufacturing Plan… read more
Business Plan 15 pages (4066 words) Sources: 15 Topic: Business / Corporations / E-commerce
Business Plan Concept History Marketing Plan Legal Business Plan
Business Plan
Concept History
Marketing Plan
Legal Requirements
Form of Ownership
Organization, Management & Staffing
Special Considerations
Industry Analysis
Cornerstone Books and Gifts is a retail store selling music, books… read more
Business Plan 10 pages (2547 words) Sources: 0 Topic: Business / Corporations / E-commerce
Business Plan the Product Business Plan
Business Plan
The product that I am developing is a handheld device that can instantly translate over forty different languages. This device will have recognition software that will allow it… read more
Business Plan 8 pages (2327 words) Sources: 8 Topic: Advertising / Marketing / Sales
Business Plan for Sleep Lab Business Plan
Business Plan for a Sleep Lab
National Institutes of Health - National Center on Sleep
Disorders Research
Necessity of Sleep Reviewed
Sleep Industry
Types of Sleep Lab Business Structures
Mission… read more
Business Plan 30 pages (8375 words) Sources: 30 Style: APA Topic: Psychology / Behavior / Psychiatry
Marketing Plan of the Business of Web Media Contents Monetization Software B2b Business Plan
Business Plan
Section V. The Marketing Plan
Overall Marketing Strategy
The proposed new venture's Web content monetization system has the ability to quickly transform idle digital assets and content into… read more
Business Plan 3 pages (1497 words) Sources: 10 Topic: Advertising / Marketing / Sales
Mon, Jul 1, 2024
If you don't see the paper you need, we will write it for you!
We can write a new, 100% unique paper!