Business Plan on "Business Plan Dontdatecreeps.com"

Quoted Instructions for "Business Plan Dontdatecreeps.com" Assignment:

For dontdatecreeps.com Write a report that describes:

1. Suppliers, specifically who will likely be your vendors at startup. Explain why you chose them.

2. Order fulfillment and logistics processes. These refer not only to providing customers with what they have ordered and on time, but also to providing all related customer services. This section should include a discussion of how you will accept electronic payments.

3. Plan to handle returns (for products), dissatisfaction (products and services), and other fulfillment problems.

4. Plan to deal with trust, security, and privacy on your Web site.

Website Design Elements:

Interactivity, navigational efficiency, and usability will require search fields

corresponding to the full range of possible search criteria linked to searches for

information associated with individual search subjects. Users will have the option of

searching by name, telephone number, e-mail address, and on-line screen names. Initial

name searches will return information useful for subsequent levels of searches and each

independent search level will return more detailed information, such as that linked to

phone numbers, e-mail accounts, on-line screen names, and other available information

linked to each of those elements respectively.

The quality of information and content available on DontDateCreeps.com is

assured by virtue of the reliability of the sources mined to generate the information.

Public records and publicly available data bases maintained by municipal agencies and

government records are generally quite accurate, but DontDateCreeps.com will also

incorporate a proprietary feature designed to resolve conflicting information, distinguish

between current and no longer current information and present returns in a matrix

hierarchy that emphasizes verified current information. Out-of-date information will be

included for the purpose of facilitating possible lines of subsequent searches but in a

manner that prevents confusion between current and out-of-date information.

The graphics, text, and color of DontDateCreeps.com will strive for a neutral

overall site look and feel conducive to a wide spectrum of appeal, because it is

anticipated that users will represent wide variation in age and interests, in addition to both

genders and alternate sexual preferences. This is a standard practice within all

advertising media (Belch & Belch 1998) that is equally applicable to online formats. One

mechanism under development includes prompts for users to provide basic information

about themselves such as age, geographic location, and general interests.

This purpose of this feature is two-fold: (1) it is intended to augment the primary

search functions by triggering additional searches associated with websites and databases

particularly relevant to the descriptive information entered by the user; and (2) it will be

used to coordinate page presentations most consistent with the user*****s age, location, and

interests. For example, a user who enters *****s*****boarding***** into the interest field will

trigger hierarchical searches of on-line databases and web forums related to

s*****boarding, as well as presenting pages in formats corresponding to those interests.

Users entering *****antiquing***** into the interests field will trigger an entirely different design

layout more appropriate to their interests.

Legal and Ethical Issues:

Because DontDateCreeps.com utilizes only non-proprietary information that is

publicly available, it raises no legal issues with respect to the information returns

associated with user searches (Halbert & Ingulli 2000). The user agreements included in

the terms of use will include provisions disclaiming any liability on the part of

DontDatecreeps.com for erroneous information as well as prohibiting users from using

any information provided for illegal purposes.

Similarly, because DontDateCreeps.com utilizes only non-proprietary information

that is publicly available, for the express purpose of identifying information relevant to

any documented history of bad social character, it raises no ethical issues with respect to

the information returns associated with user searches. It raises no issues of privacy and

does not provide information unrelated to dating safety, such as financial information.