Research Paper on "Open a Small Business"
Research Paper 4 pages (1164 words) Sources: 3 Style: MLA
[EXCERPT] . . . .
Business PlanBiz Online is a start up company, which will be located on the 13th Floor of the Grown Plaza Wing B, the Business Outsourcing Section in New York City. Its main mission is to offer a world class professional, online-based marketing consultancy and services to both local and international firms.
The Company profile:
The Biz Online will be a limited liability company registered under the companies Act, and that the Company is LIMITED under the Law of the United States and based in New York for tax purposes and legal disputes thereto.
The company's main clients will be Small and Medium Enterprises (SMEs), Business Processing and Outsourcing (BPO) firms, online Shopping companies, Hotel industry, ICT firms, First food restaurants, Higher Learning Institutions and Artifacts dealers. The companies which intend to reach a wider range of market both local & international markets. Since the founder has greater interest in marketing, and the virginity in the industry. She does understand the people within this demographic group and knows and understands this market's needs, she believes that she can appeal to such clients far more than most other competitors.
1.7. The Products and services:
The Biz online will offer a wide range of marketing consultancy services and products to both local and international companies such as:
Promotion of goods and services online
Promotion of social networking pages such as facebook, twitter, youth tube, LinkedIn and Google
Online Advertisement services
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Offer free sample and gifts to market products online (Coupon)
Provide Groupon services
1.6. Mission Statement
To offer a world class professional, online-based marketing consultancy and services to both local and international firms.
1.7. Objectives
i. To provide a professional online promotion of goods and services to both local and international companies
ii. To build a successful web on marketing tool which could assist companies meet their market needs
CHAPTER TWO
2.0. Marketing Strategies
2.1. Potential Client/Customers:
The Biz online will concentrate on three market segments as its potential clients. This will be to focus, on Small and Medium Enterprises (SMEs) specialist in it in Software Technology, Clothing malls with emphasis on women attires and fast food restaurants.
2.2. Competitor
The Biz online sees Jevas Limited as its' greatest competitor in the market, the Jevas Limited is located in New York City. It has over fifteen employees working within its premises. Jevas Limited has been operating for a close to five years. We belief it has market base with a public name which might give it an advantage over Biz online. It is evidence, Jevas is familiar to the market and it has a good number of employees compare to Biz online. Therefore, it adds advantage to the Jevas because of the market and reputation already been build.
2.4. Pricing
The Biz online shall use international standards when it come to pricing of its prices. It shall use template pricing from other reputable international firms such Groupon international, based in the United States and Canada when deriving its prices. This is because some of its services shall be universal and prices could be applied universally. but, when apply pricing in regionally market the company shall take the size of the client and turnover in consideration. For example when giving a price to SMEs within the local market, the price would be different with Kentucky Fried Food restaurant which is an international firm. Therefore our prices shall not be fixed.
2.5. Sale tactics
I shall involve different sale tactics to… READ MORE
Quoted Instructions for "Open a Small Business" Assignment:
“You have decided
to open a small business and be your own boss. You can choose a business/industry that interests
you, but of which you have no or little prior knowledge.
Write a short business plan that includes the following information:
A. Mission Statement
B. Research of Industry ***** this entails specific research conducted via at least three
independent resources. Citations must be made when referencing these resources.
C. Marketing Strategy (low cost provider or differentiation) and how you might approach that.
D. First year Sales Forecast (Low and High), prepare a three-years Business Plan Financial Income, include how much will be earn and expenses.
E. Capital Needs (inventory, fixtures, etc.) ***** includes estimates of costs
F. Budget (Low and High)
G. Structure (number of employees and very brief job descriptions)
H. Why you chose this business.
I. When all research is complete, would you enter this industry/business? Why? Why not?
How to Reference "Open a Small Business" Research Paper in a Bibliography
“Open a Small Business.” A1-TermPaper.com, 2012, https://www.a1-termpaper.com/topics/essay/business-plan-biz-online/6798454. Accessed 6 Jul 2024.
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