Business Plan on "Business Plan for a New or Fledgling Business Venture"
Business Plan 10 pages (3242 words) Sources: 3
[EXCERPT] . . . .
Business OrganisationMarketing Plan
Production Plan
Management & Labour Plan
Financial Plans
Projected Income Statement
Cash Flow Forecast
Projected Statement of Assets, Liabilities and Equity
Key Targets
Business Plan for Day Care Centre for Dogs
Purpose of the Plan
To provide a ten-year operating plan for a day care centre for dogs focusing on:
Teaching them etiquette skills, caring for them, and entertaining them whilst their owners are at work or otherwise occupied.
Teaching them special skills at their owner's volition
Diversifying into other domestic pet branches (such as cats and birds)
Providing a safe temporary haven for dogs during the day, and providing a long-term haven for dogs whilst their owners are on holiday or, for other reasons are unable to care for them over an interval of time.
Business highlights
The team that will be responsible for the daily operations of the day-care centre will include a vet, a gymnast, a dog breeder, two teachers, and two assistants.
Special dog food will be provided
There will be a masseur for the dogs
Grooming facilities will be provided for the dogs ( a groomer may be willing to work on a 50% commission basis. Groomers will be found by placing ads in local papers.)
Special gymnastic equipment an
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A yoga teacher will perform dog yoga with the dogs.
I will also endeavor to escertain that the interior that has a homely feel to it. It will be a place that is decorated, fun and professional. My lobby area will be attractive with table, chairs, newspaper / magazine rack, and potted plants. I will have some paintings on the walls; and add a board that has pictures of happy pets using 'Doggie Day' services. The ceilings will be a sky blue, with accent colors added to certain walls. The play areas will contain gymnastic items and fun toys such as a slide, a tunnel, a large ball etc. I will have murals on the walls of dogs engaged in various activities, and sound pipes that will transmit light, relaxing 'doggy' music. Incense too might be an option as well as halucinogen lighting. This whole inside area will be sectioned off into different areas for different activities such as a few large dog runs, a play area, and a feeding and resting area. A pool will be considered an option in the future.
Business Activities and Targets
Marketing Plan
Diversify into birds, cats and other household pets
Develop a brand name
Build a website and construct other promotional material
Production Plan
Acquire at least 100 canines in the first 5 months.
Investigate into expanding into other domestic pets within the next two years.
Management and Labor Plan
Hire a personal assistant, a vet, an accounts clerk, a gymnast, a dog breeder and maintenance personnel.
Financial Plan
Pay off debt according to payment schedules
Build equity
Business Name: Doggie Day (DD) Day Care Centre for Dogs
*Box 10808
*Quesnel, British Columbia, V2J 2C 1
Telephone / Fax: *
Type of organization: Proprietorship
Licenses and Permits
Dog Training Facility License
Insurance (not only for human injurty but also for property damage and for workers' compensation injuries)
Business Insurance / property Insurance / Commercial lease
There are three types of leases involved with opening a Dog daycare center. Although the information was obtained from an American website, requirements apply to almost all Western countries including Britain. The leases needed are:
1. Gross Lease: A lease in which the tenant pays a fixed rental amount for the duration of the lease and the landlord pays the expenses associated with owning the property such as taxes and insurance.
or, more commonly:
2. Net Lease: A lease in which the tenant pays in addition to rent, the maintenance and operating expenses such as real estate taxes, insurance premiums, and so forth.
3. Triple-net Lease: A lease in which the tenant pays, in addition to rent, all expenses related to the operation of the property. (http://www.pawsdogdaycare.com/Start-Up-Services/startupmanual.htm).
To avoid the business being shut, I will also need to maintain all these business licenses and registrations
Management and Labor
Position
Functions
L.Z.
Proprietor
Operator / manager
* Assistant Bookkeeper
Business Advisors Role
A.W. Accountant
B.Z Lawyer
Q.T. Bank Manager
Goals
Mission.
To manage the daycare as an efficient and profitable family-operated daycare business, maintain assets in good working condition, reduce debt and build equity. To run the daycare six day a week (Monday -- Friday, from 7.00am -- 10.pm).
Long-Term Goals
Pay off debt
Set aside retirement funds
Maintain payment schedule
No new debt
11 years
Priority on high cash flow for payments
Invest GST and income
Tax refunds
Start investment portofolio
Start NISA Account
15 years
Short-Term Goals
Gain dog license and insurances
Take small business operating courses
Learn about small business operation from Seminar/books 3 years
Build website / Design and create marketing equipment. Advertise / Recruit employees.
Rent building; get lease; get phone, basic office equipment, and other supplies. Approach Better Business Bureau. Employ contractors. Furnish building both inside and out.
Buy equipment. Furnish building 1-year
Register business. Complete zoning / insurance etc. paperwork . Create form for DayCare e.g Medical Form.
Intensify marketing. Word-of-mouth. Approach places, sponsor events etc. Doggie Day Open Day.
I will also need to consult a knowledgeable insurance agent who will handle all my needs. I will approach a carrier that is specially designed to provide insurance to companies that specialise with pets.
If implementing facility construction, I will also need to employ a contractor, and approach the Better Business Bureau for recommendations before doing so. I will search for a large warehouse type facility with adequate ventilation and flooring work that is well fenced-in and in an area where dogs are welcomed. I will also search for a facility that opens into a yard area so that the dogs have space to play outside. Ideally, I will look for a facility that is located near a park or near a great stretch of free space where the dogs can run.
Marketing Strategy
To advertise and promote business in order to attract customers. Most prominently, to do this word-of-mouth
To work with associated local businesses, e.g. vets, groomers, kennels, pet shops, shelters and pet photographers to promote business. To post flyers and leave business cards in these industries.
Network with local animal adoption groups
To organize some functions at facility (these gain media attention).
Talk to radio advertising executives and look for new business programs that they offer.
Advertise in local newspapers and in pet magazines, possibly thorugh the medium of short stories. Another place I can advertise in is in Dog Friendly Britain! (http://www.dogfriendlybritain.co.uk/news_detail.asp?News=45)
The Market
The business promises to be lucrative for the following reasons:
1. The region has a large population of canines whose owners often go on holiday and are unable to find accommodations for their pets in the meantime.
2. The region has a significant population of adoring canine owners who go to great lengths of time and money to care for and entertain their dogs.
3. The region's largely middle-class, average middle-aged population are either largely self-employed or working for others, and to that end have little time or energy to care for and entertain their dogs during the day
Given all these reasons, therefore, there is a great need for an excellent daycare centre for dogs in the city; at the moment there is none.
Market Trends
The actual market for this service is substantial (the dog population is 900,989 and growing). In fact, the Doggy Daycare Tips & Information website (http://www.doggydaycaretips.com/start-dog-daycare-center/pros-cons-running-dog-daycare-business/) estimates the demand for dog-daycare businesses to be on the rise as increasingly more people are welcoming dogs into their homes as cherished family pets, and states that this is a recession-proof business.
Although these businesses are common in America, they are starting to grow in Britain, and my opening one in the area promises to be lucrative since the need and attraction can spread to other localities. Although we live in Britain, a great way of calculating the profit of establishing a Dog Day centre in the area can be found at the American Veterinary Website (avma.org) which, although American-based, provides a way of measuring the quantity of dogs in one specific locality (regardless of country). For instance if, according to the American Veterinary Association Web site, there are approximately 7,452 dog owning households in the area and approximately 11,923 Dogs in this area, I can then use the calculation methods provided by Dog Daycare Demographics to work out exactly how many of these dogs will be applicable to my centre (some of them may, for instance belong to visually-impaired people who, needing them constantly, will be highly unlikely to send them to Doggie Day Centre).
My clients will be from the upper to middle class sections of society, and I intend to build within a cicular radius of 2.5 miles from my proposed clientele. Most of my clients work, and many likely have… READ MORE
Quoted Instructions for "Business Plan for a New or Fledgling Business Venture" Assignment:
I am not sure whether any references are needed for this essay. Would you please decide whether it is needed or not?
Meanwhile, I am an International ESL student, would you please use not too advanced language in this essay?
I will upload many course materials soon please read and use the course materials and follow the sample. Thank you.
This assignment accounts for 90% of the total module marks available
You are required to
1. Prepare a business plan for a new or fledgling business venture. Whilst the plan is essentially an internal working document it must be presented in such a manner that it would also be suitable to present to external parties such as financiers and investors.
Guideline length 3000 words, excluding appendices.
You are recommended to adopt a format for the plan that is appropriate to your particular business activity, adopting what you consider to be best practice from a range of different sources.
The plan will conform to academic conventions but must also satisfy all commercial business requirements.
If you are considering going into business following your graduation it is essential to plan for that business activity, even if that means that certain aspects of the process might not be complete such as IP.
As the planning time horizon is relatively short you may form the conclusion that the business is not viable and that does not invalidate the plan. This would of course be discussed within the reflective report.
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How to Reference "Business Plan for a New or Fledgling Business Venture" Business Plan in a Bibliography
“Business Plan for a New or Fledgling Business Venture.” A1-TermPaper.com, 2011, https://www.a1-termpaper.com/topics/essay/business-organisation-marketing-plan/2912. Accessed 3 Jul 2024.
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