Term Paper on "Business in Order to Assess Effectiveness"

Term Paper 7 pages (2834 words) Sources: 4 Style: APA

[EXCERPT] . . . .

Business

In order to assess effectiveness, managers can use three types of indicators: outcomes, processes, and structures. The first type shows if the result of an activity performed by the organization corresponds to expectancies. The second kind is oriented towards effort rather than effect and its core goal is to determine if a certain process evolves according to the established standards. The third type - structure - is considered to be a surrogate indicator for final outcomes. Thus, the latter are forecasted on the basis of equipment type or age, the participants' characteristics - degrees obtained, skills etc. (http://faculty.babson.edu/krollag/org_site/scott_org/chap13.html).

After summarizing the theoretical information above, one could say that the three representatives of company X have chosen different indicators for measuring effectiveness. The CEO has opted for an outcome measurement (stock price), while the other two have focused on the production process. Thus, the Marketing Vice President is interested in accelerating the manufacturing process for timely bringing products to consumers while the Manufacturing Vice President aims at reducing costs. Consequently, both of them are preoccupied with reducing efforts for achieving a higher efficiency.

In order to ensure an appropriate evaluation, each department should establish specific objectives subordinated to the organization's general goal. The results obtained after measurements will be compared with the standards that have been established from the very beginning and each department will report to what extent it has succeeded in achieving the organization's scope.

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/>2) Talking about ethics in a business context is a very delicate issue as the manners in which these two entities act may often collide. The dilemma becomes even more delicate when considering the healthcare sector. The case of managers being pressured by stakeholders to increase profits is somehow typical in the business environment. Thus, the manager of the radiology firm is ready to act according to Machiavelli's principle stating that objectives excuse the means used for achieving them. Consequently, he is ready to overlook moral principles by contracting a supplier who provides non-qualitative components whose only advantage is their low price. Implicitly, the manager will jeopardize people' health by ignoring medical standards and by exclusively focusing on financial objectives. Moreover, such behavior is reprobate because the radiology firm exploits people's impossibility to go to another hospital as the respective clinic is the only one in their rural area. In conclusion, I would tell my friend to look for other ways of increasing profits if he doesn't want to bare the burden of lost lives. I would also advise him to talk to shareholders and explain the juridical implications of the low-quality technology if these prove to be insensitive to the moral ones.

3) Transaction costs can be described as the costs of "negotiating, monitoring and governing exchanges between people" (road.uww.edu/road/dragow/Building%20Effective%20Organizations/Chapter%203new.ppt). The transaction cost theory aims at reducing costs with regard to internal and external operations, at the same time. This objective can be achieved by resorting to the formal linkage mechanisms that the medium-sized computer manufacturer has chosen. Still, the case tells us that he hasn't managed to cut off costs.

One reason for this failure may be the increased uncertainty that has occurred after the merger or joint venture. Thus, the hypotheses established at the beginning of the partnership have been altered by the changeable environment and this has resulted in higher costs claimed by the partners' initiative to remediate things (road.uww.edu/road/dragow/Building%20Effective%20Organizations/Chapter%203new.ppt).

Secondly, formal linkage mechanisms bring along bureaucratic costs. These may induce higher overall costs especially in the first few months until a coherent strategy is set by the two partners (road.uww.edu/road/dragow/Building%20Effective%20Organizations/Chapter%203new.ppt).

Thirdly, problems may occur because of the lack of coordinated planning. In other words, a partnership is similar to the human body which functions as a whole. Any change or reaction developed by a certain organ impacts on the other organs and physiological processes, altering the initial equilibrium. Thus, a partner cannot act without coordinating his moves according to the other partner. Both of them must fight for the same goal according to a plan consensually drawn out (Peterson, Gallen, Eponou, Wuyts-Fivawo, Wilks, 2002).

Additionally, the lack of communication between merged organizations may lead to disruption. By not changing information, partners will act like isolate entities rather than a cohesive unit. And this will certainly result in higher costs and smaller profits and, eventually, will pose a serious threat to the company's survival (Peterson, Gallen, Eponou, Wuyts-Fivawo, Wilks, 2002).

4) First of all, the structure of an organization encouraging innovative behavior mustn't be rigid. This should be based on team work rather than hierarchical requirements. Consequently, people will appreciate the relaxed atmosphere and will not restrain themselves from expressing their creativeness.

Secondly, informal communication must be allowed and even encouraged because creative people often exchange ideas and opinions over their projects rather than on persons. Therefore, by endorsing a natural, free flow of information, employees may learn from each other and come up with brilliant ideas. In conclusion, within an innovative organization, relationships and not structure are the most important (http://www.creativityatwork.com/articlesContent/Rose-innovation-research2.html).

Thirdly, empowerment plays a major part in stimulating creativity. By permitting employees to make decisions on their own, these feel more motivated and responsible, at the same time, and try to impress their managers and colleagues due to excellent solutions and ideas. In order to ensure empowerment, managers should design a decentralized structure, should establish a performance-based reward system and should also create an alignment among "autonomy, control, and coordination" (http://en.wikipedia.org/wiki/Organizational_empowerment#Organizational_Structure).

5) as Bassidy and Charan (2002) stated, "Differentiation is the mother's milk for building a performance culture." (http://en.wikipedia.org/wiki/Organizational_empowerment#Organizational_Structure)This implies rewarding people in correlation with their performance, potential, skills and so forth. Such technique is extremely useful as surveys have emphasized that employees feel frustrated when they are considered equal to other colleagues who haven't obtained the same results (Chella, 2006). Consequently, they blame managers for not offering them a distinct position within the organization and often decide to go to another company which is capable of properly rewarding them. The impact on the organization may turn out to be disastrous especially if the employees wishing to leave are among the best specialists that the company relies on. In conclusion, differentiation is a democratic exercise that shouldn't be banned because of the coordination and motivation problems it implies. Undoubtedly, tailoring incentives according to every person's profile is not an easy job. It is much simpler to establish policies applicable to all employees. Still, the human nature is very complex and if a company wants to be successful, it must submit to its requirements. A way of simplifying the motivation process may consist of inviting employees to fill in questionnaires with regard to their expectations or the incentives that best stimulates them. Afterwards, individuals having the same profile should be grouped and addressed to by means of similar coordination and motivation tools.

6) Obviously, the maintenance of costs at a high level after the company's decision to reduce its activity to core businesses proves that not diversity has been its major problem. At a certain point, the case study mentions that the organization has decided to give up collateral activities as a result of "economic downturn and changing market conditions." Consequently, one may infer that the company hasn't properly analyzed the opportunities and threats occurring on the market. If managers had taken a closer look at environmental changes, they would have succeeded in detecting the real cause. On the other hand, it is possible for managers to have noticed changes without being able to adapt to them because of a rigid organizational structure. Thus, they might have thought to compensate the lack of flexibility by losing the two non-core business.

To conclude with, I'd say that the company doesn't properly interact with its environment. Therefore, I would recommend a higher emphasis on marketing and communication between this and the manufacturing department. Additionally, a more flexible structure could be needed.

7) Nowadays, advanced technology has become a sine-qua-non condition to competitive companies. Regardless of the sector within they operate, high-tech systems have become compulsory. This rationale applies to pharmaceutical companies, too, because these need advanced technology in order to ensure an appropriate collaboration among physicians, researchers, scientists whose findings are extremely important for developing the necessary products. In other words, I would suggest to the pharmaceutical organization that an it infrastructure is vital as it considerably aids to research and development activities and it allows an information flow among specialists which is essential in terms of timely adapting to the market's needs. Even though, at a first glance, the implementation of such systems puts a high pressure on resources, in the long run, the company will gain impressive revenues as a result of meeting the customers' requirements and keeping the pace with its competitors.

8) Moving from a global strategy to a transnational one implies giving up worldwide coverage and choosing several countries in which a company will perform. For such a strategy to be successful, one of the major requirements is the ability to adapt to the cultural… READ MORE

Quoted Instructions for "Business in Order to Assess Effectiveness" Assignment:

Essay questions have to be answered in a minimum of 200 words.

1. You are a consultant to Company X. The CEO insists that effectiveness must be evaluated by an increase in stock price to satisfy stockholders. The marketing vice president insists that the main goal is to reduce the time to bring products to the customer. The manufacturing vice president states that costs should be the key focus of the organization. What approach is each manager using to evaluate organizational effectiveness, and what can this organization do to ensure that effectiveness is properly evaluated?

2. A friend is a manager at a small technology firm that manufactures radiology equipment, such as CAT scanners. He states that shareholders want him to increase profits, so he is willing to do whatever it takes to increase profits. In fact, he has the opportunity to get a contract with a supplier who will supply parts at a lower cost, but the quality will be noticeably worse. However, as the hospital is the only one in this rural area, most patients do not have the option to go to another hospital. What can you tell your friend about behaving ethically?

3. A medium-sized computer manufacturer has implemented formal linkage mechanisms such as mergers and joint ventures. Although formal linkage mechanisms are supposed to reduce transaction costs, the company's costs are higher than they were before these strategies were implemented. What can explain this result?

4. What are some ways a company can design its structure to foster innovative behavior?

5. A new organization is experiencing coordination and motivation problems due to high differentiation. The CEO is in the process of designing the hierarchy. What do you recommend?

6. A large U.S. company operated in several businesses, including computers, disk drives, financial services, and defense satellites. Each division was self-contained. However, due to an economic downturn and changing market conditions, the company sold its noncore businesses of financial services and defense satellites in order to focus only on computer-related products. However, after making these sales, its costs were still high. What was the problem and how can it be resolved?

7. You are a consultant to a pharmaceutical company, a high-tech organization. The top-management team of this organization recognizes the advantages of innovations in materials technology and in knowledge technology, but they state that ATM would never work in their organization, because functions constantly fight over resources. What do you recommend?

8. Due to intense competition, an organization has decided to move from a global strategy to a transnational strategy. What can this company do to ensure that it successfully pursues a transnational strategy?

9. Top managers at an oil company observe a gap between actual performance and desired performance. In addition, stakeholders are pressuring the organization to make changes, such as reducing costs. This organization has not restructured much in the past and has a mechanistic structure. What obstacles to change will it have, and what approach to change should it use?

10. XYZ company has experienced tremendous growth due to the leadership of a strong top-management team, but the turnover of scientists and researchers has been high. What stage of the organizational life cycle is this company in and what is the crisis it is facing? How can the company resolve this crisis?

11. An organization has innovative products and ideas, but consistently fails to meet cost projections. In addition, they are almost always a couple of months late in getting the product to market. What would you recommend?

12. You are a consultant to a shoe manufacturer. You observe that the manufacturing function views marketing as the enemy and vice versa. This organization has grown rapidly and still has a functional structure. What stage is this conflict in, and what can be done to manage this conflict?

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