SWOT on "Business Data Analysis - Writing SWOT"

SWOT 4 pages (1089 words) Sources: 5 Style: Harvard

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Business Data Analysis - Writing SWOT and Recommendations

Business Data Analysis

The Blue Cut Fashion activates in the apparel industry and so far, they have implemented traditional strategies, based on traditional approaches to the market and the stakeholders. Recently however, the chains' chef executive officer, Mr. James Frost, has decided to implement several changes meant to improve the quality and efficiency of the business process. These changes revolve around modifications in the approach to customers, products, suppliers, intermediaries, partners and sales. A major modification is prone to occur in the chain of distribution and it implies that the company will commence to distribute their products online, through internet based applications and electronic commerce.

This decision has numerous strings attached, both positive as well as negative, gathered up in the SWOT table. Blue Cut Fashion relies on its internal core competencies and external opportunities to launch a new business venture, which will increase the company's revenues, its recognition and market share by allowing it to enter new markets.

The threats and weaknesses refer to the risks to which the company is becoming exposed and the additional financial efforts they will have to undergo. The manufacturer will have to hire software programmers to develop and actualize the website and databases and will have to ensure the delivery to the online purchased items to the destination requested by the client. This will increase the company's expenditures.

But all the expenses and investments will either be compensated by a reduction of the cost

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s in stores, either will return in the form of increased revenues, profits, market share and interest from investors.

2. Recommendations

Before actually launching into the electronic venture, Blue Cut Fashion must first ask themselves if this is the efficient direction for them. What do they expect to derive from such actions and why would this distribution strategy service them? If the answer is a definite conviction that electronic commercialization of their products would increase their sales revenues by allowing them to approach new markets (O4), with little losses and controlled risks, then they should commence the actual launch.

The first steps to be taken revolve around conducting marketing researches to identify the demand for online sold Blue Cut Fashion products. Then, since the company has limited experience in the domain of internet based applications (W1), they should hire the best software technicians (O2) to develop their website and constantly maintain it up-to-date (W2). Also, they must invest financial resources in purchasing the latest technologies available, in order to make the website easy to access and user-friendly (W3).

In launching their commercial website, Blue Cut Fashion should develop a strong marketing campaign highlighting the benefits of the company's product. The items sold online will meet the same quality standards as the items sold through stores. The company's brand name and international recognition will represent the promise of high quality (S1).

Another thing they must consider when engaging in online activities is the fact that the customer does not physically come to pick up the desired items, but the company must send them to him. As such, they will have to set the basis for a reliable logistics system. This should not pose major difficulties, as Blue Cut Fashion has already developed partnerships with logistics companies, they… READ MORE

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Quoted Instructions for "Business Data Analysis - Writing SWOT" Assignment:

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Hi,

Please download the zip file from:

http://home.exetel.com.au/ecoon/essay_business_analysis.zip

Length: 1200-1400 words

Assessment Task 3 - Business Analysis

Read MSC120_2008_Sum_A2_Solution_V2_0(1)(1) Excel and An*****

Requirement:

Background

You are already familiar with the Blue Cut Fashion chain from your Assessment Task 2(MSC120_2008_Sum_A2_Solution_V2_0(1)(1) Excel and An*****)!

The management accepted your evaluation of the chain performance and is currently reviewing various options to further improve the chain*****s business processes!

Apart from various aspects of products, suppliers and sales, Mr James Frost (the chain*****s CEO) is now looking into opportunities of some drastic shift in the chain*****s distribution channels. One of the options is to sell Blue Cut garments over an e-commerce web site. Mr Frost has decided to use your services to undertake some research of existing professional literature on electronic commerce, to inspect some of the operational e-commerce web sites, make SWOT analysis of the proposed e-commerce option for the Blue Cut Fashions, and finally to provide recommendations as to what should be done next.

Aims

*****¢ To write a MS Word report (around 4-5pages) which would present your SWOT analysis of the collected insights and which would give very clear recommendations as to the necessary changes to the operation of the Blue Cut chain if so required.

The report structure should be as follows:

*****¢ Executive Summary (1 page) - a brief summary of this report.

*****¢ Recommendations (1-2 pages) - one or two recommendations with justification given in up to 10 bullet points (with references to SWOT table).

*****¢ SWOT Table (1-2 pages) - where each of the SWOT analysis items is clearly numbered for referencing in your recommendations, and with a Harvard style reference to your professional bibliography.

Learning Objectives

In the process of this assessment task you will:

*****¢ understand the issues related to the operation of a small business;

*****¢ undertake independent research;

*****¢ become familiar with the commonly used methods of strategic situation analysis, such as SWOT analysis;

*****¢ learn to recognise strengths and weaknesses of various business options;

*****¢ learn to recognise the opportunities and threats as associated with the adoption of the specific business recommendation;

*****¢ gain experience in evidence-based reasoning;

*****¢ write a brief executive summary of your business recommendations.

Method

*****¢ Conduct research of e-commerce literature (at least 5 professional magazine articles, reports and book chapters) and review a number of popular e-commerce web sites (identify at least 3 web sites comparable in product line and range to Blue Cur Fashion and note their important features). Format your information sources into an annotated professional bibliography.

*****¢ Undertake SWOT analysis based on solid evidence (in your collected bibliography). Ensure that all aspects of the SWOT report are clearly referenced and all sources of information are collected in a bibliographic form.

*****¢ Present and argue your recommendations in terms of the SWOT analysis.

*****¢ Use Microsoft Word to prepare your report (5-10 pages).

How to Reference "Business Data Analysis - Writing SWOT" SWOT in a Bibliography

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