Term Paper on "Billion Dollar Bet"
Term Paper 3 pages (1088 words) Sources: 1+
[EXCERPT] . . . .
Billion Dollar BETBrett Pulley is a Senior Editor at Forbes magazine and has written the book titled The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television. The Billion Dollar BET is an unauthorized biography of the founder of Black Entertainment Television, Robert Louis Johnson. The author traces the blazing path of Robert Johnson through social and economic barriers with his charm and intelligence to firmly ensconce himself into the politics of Washington and the media business. This rag to riches story should have been inspiring, but then the author has painted the methods employed by Robert Johnson as anything but noble. The sale of Black Entertainment Television to Viacom in 1999 made Robert Johnson a billionaire and many consider him the first black billionaire. (Editorial Review: The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television)
Becoming a billionaire was what Robert Johnson set his eyes on. Brett Pulley portrays his biography of Robert Johnson and the Black Entertainment story on the basis of the research he conducted and the interviews he had with most of Robert Johnson's colleagues at Black Entertainment Television. The portrayal is quite pointed in the dubious methods used by Robert Johnson both in the terms of the growth of Black Entertainment Television and his own rise. From the refusal to acknowledge and compensate the man who gave him the business plan and the many who helped him in his rise as well as the growth of Black Entertainment Television, to his shedding of associates, friends and even family members, who were no longer useful, this book paints Robert Johnson in a new
download full paper ⤓
The book has raised controversies as there are many people who have strong feelings towards Robert Johnson and Black Entertainment Television. In addition is the fact that the book was written without the cooperation of Robert Johnson and based on his research and interviews. This reason along with the strong passions for Robert Johnson, black America's most successful media mogul, among many of his followers and well wishers has caused a lot skepticism and controversy about the book. (Writing About BETs Bob Johnson)
In the book Brett Pulley tells us that it was during his work with the National Urban League and press secretary for Congressman Walter Fauntroy in the early 1970s that the idea of cable station to provide for black leaders to educate the people, by the use of satellite, countrywide was formed. In 1976 Johnson became the vice president of the National Cable Television Association and made his presence felt in the lobbying for pay television. The transformation from a socially minded young man to capitalist with the goal of making money took place now. Johnson realized that there was a huge neglected black audience market that was not being tapped by the growing cable business and with a borrowed business plan and the support of mentors like John Malone head of Telecommunications Inc., Johnson started his business. (Biography tells story of BET's founder)
In early August 1979, Johnson made public the creation of Black Entertainment Television,… READ MORE
Quoted Instructions for "Billion Dollar Bet" Assignment:
“I am requesting a book report on the book: The Billion Dollar BET. A book about Robert Louis Johnson and the inside story of Black Enterainment Television. The author of the book is Brett Pulley.
How to Reference "Billion Dollar Bet" Term Paper in a Bibliography
“Billion Dollar Bet.” A1-TermPaper.com, 2005, https://www.a1-termpaper.com/topics/essay/billion-dollar-bet-brett-pulley/5816635. Accessed 5 Oct 2024.
Related Term Papers:
Hedge Fund Management Technics Research Proposal
Hedge Fund Management Technique, the title for this thesis/Capstone, denotes the realm of research this study presents.
Point
HEDGE FUND Management TECHNIQUES
"...even the most promising hedge fund can fail."… read more
Research Proposal 35 pages (9602 words) Sources: 0 Style: Turabian Topic: Economics / Finance / Banking
Creative Powers it Is a Fact Term Paper
Creative Powers
It is a fact that the society in which we live will never be truly free in all areas of life. Indeed, it has been suggested by some… read more
Term Paper 9 pages (2842 words) Sources: 0 Topic: Sociology / Society
SPAM Filtering Term Paper
spam filtering solution available and tries to analyze and compare the best way to fight email spam and come up with new ideas and approaches to decrease the amount of… read more
Term Paper 35 pages (10063 words) Sources: 1+ Topic: Computers / IT / Internet
Hong Kong Financial Market Research Proposal
financial market of Hong Kong in the airline transportation arena. Our central question is whether or not this a good time for an airline based in Hong Kong to issue… read more
Research Proposal 20 pages (6345 words) Sources: 1+ Topic: Transportation / Mass Transit
Country Report of India Research Paper
Globalization and National Differences in Political Economy
India is in the process of transforming from a developing country to a developed one. In spite of dire problems such as overpopulation,… read more
Research Paper 10 pages (3446 words) Sources: 1+ Topic: Asian History / Asia
Sat, Oct 5, 2024
If you don't see the paper you need, we will write it for you!
We can write a new, 100% unique paper!