Research Paper on "Baderman Island Shingle Replacement"

Research Paper 4 pages (1046 words) Sources: 3

[EXCERPT] . . . .

Baderman Island Shingle Replacement

Replacing the roof of the Baderman Island Visitors Center needs to be accomplished quickly to ensure the highly profitable catering and events business are not impacted by the replacement, yet must also be done to ensure years of trouble-free operations. As the climate in the region is extreme, from humidity and the rainy season to exceptionally hot summers, the roof needs to be constructed of a material than is resilient enough to withstand weather extremes yet affordable enough to be within the boundaries of cost. As it costs $10,000 in lost rental revenue per week for the convention center to be closed, the materials and installation process needs to be expedient. The intent of this analysis is to evaluate which of the three alternatives is the optimal one for Baderman Island's Convention Center.

Analysis of Options

Maintenance management is most effective when it is part of a broader strategic initiative and program to better manage costs of operation, asset replacement and lifecycle management (Bullock, 1979). In the case of the Convention Center, the long-term implications of upgrading the roof need to be balanced against the Return on Invested Capital (ROIC) that any capital expense will generate over time. As the Convention Center is a highly desired location for company meetings, social events and is one of the main reasons for corporations choosing to have their annual events on the Island, its functional value needs to be matching with aesthetics as well. Managing facilities is as much about the continual improvement of physical assets as it is about promoting and propagating the brand of the enterprise as well (Engebretson, Skokan, 1997). For Baderman Island, facilities and their appearance, reliability and performance over time are just as critical as the functional systems keeping the resort running. From this vantage point of making a decision about the roof replacement, a more customer-centric view can be attained. Balancing the purely utilitarian, functional, and customer-specific requirements of a facility can deliver significantly higher levels of ROIC over the lifetime of an enterprise (Rowley, 2000).

With these criterion defined of the aesthetics, contributions to brand, and the potential to augment and strengthen the financial performance of the resort, the following three options are analyzed. Option 1, the Asphalt Shingles, while the least costly from a total installation perspective at $12,000 and the lowest cost-per-year of amortization at $600 over its useful life, is not acceptable on the dimensions of reliability and customer experience. A tropical storm, hurricane or tornado could quickly rip shingles from the roof. Aesthetically and from a brand perspective, asphalt shingles appear more utilitarian would detract from the brand of the Island as being upscale. Finally the shingles would require yearly tar treatments and the cost of these could easily push the total cost into the range of the 3rd option, which is composite tile. Shingles also have a high variation in the quality levels by batch produced as they are considered the commodity of roofing materials. Due to these factors and the Total Cost of Ownership (TCO) associated with yearly maintenance, Option 1, Asphalt Shingles, is rejected.

The second option of… READ MORE

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