Term Paper on "B2B Marketing the Distribution Channel"
Term Paper 3 pages (1004 words) Sources: 1+
[EXCERPT] . . . .
B2B MarketingThe distribution channel is "the route by which a product or service is moved from a producer or supplier to customers. A distribution channel usually consists of a chain of intermediaries, including wholesalers, retailers, and distributors, that is designed to transport goods from the point of production to the point of consumption in the most efficient way." When we speak about Cycles Lambert, we speak about one of the largest bicycle parts distributors in Canada. They have a strong policy and their main aim is to "offer the best value, selection and quality of cycling products" to all bike dealers in the country into one-stop shop distribution center. Although they started as simple retailers, since 1984 they have been focusing on the distribution field, trying to offer its customers a variety of choices. Since then their distribution model can be characterized as such: partnership relation between customers, manufacturers and the distributor. The main reason for which this distribution channel functions as accurate as it does is because customers find everything they need in only one stop shop. Although their customers are generally bike dealers and not actual persons, the variety of products is considered an advantage due to the fact that it can satisfy a larger palette of purchasers.
Q2. Why are the companies distributed by Cycles Lambert opting to deal though an intermediary? Does this distribution model provide value for all parties? How?
There are several reasons for which companies decide to sell their products through Cycles Lambert. One main reason would be that they do not have the necessary funds to opening their own shop. An
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Q3. Look at the website of at least one of the brands that Lambert distributes exclusively. Do the manufacturer and the distributor stress different aspects of the product? Why do you think this is?
Cycles Lambert Inc. distributes exclusively some brands such as: Michelin, Time,… READ MORE
Quoted Instructions for "B2B Marketing the Distribution Channel" Assignment:
it's b2b marketing so i want all the answers focus on b2b, and i dont want lots of quote.
Cyles Lambert(CL), http://www.cycleslambert.com is one of canada's largest bicycle parts distributors. in addition to selling a number of its own brands, CL also distributes a number of well-known international bycycle part brands. some of these brands are carried by CL exclusively in Canada, while others are also carried by other Canadian bicycle part distributors including Norco, http://www.norco.com
Q1. what model would you use to describe this type of distribution channel? why does it work for this industry?
Q2. why are the companies distributed by Cycles Lambert opting to deal though an intermediary? does this distribution model provide value for all parties? how?
Q3. look at the website of at least one of the brands that Lambert distributes exclusively. Do the manufacturer and the distributor stress different aspects of the product? why do you think this is?
Q4. if you were a bicycle retailer, and Cycles Lambert customer, do you think would help to push more business to your store? why?
How to Reference "B2B Marketing the Distribution Channel" Term Paper in a Bibliography
“B2B Marketing the Distribution Channel.” A1-TermPaper.com, 2007, https://www.a1-termpaper.com/topics/essay/b2b-marketing-distribution-channel/108979. Accessed 5 Oct 2024.
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