Case Study on "Apple Computer Overview and Historical Perspective"
Case Study 4 pages (1379 words) Sources: 1
[EXCERPT] . . . .
Apple ComputerOverview and Historical Perspective
Apple Computer was founded in April 1976 by college drop outs Steve Wozniak and Steve Jobs. The Macintosh computer finally moved Apple into the business office, and by 1988, over one million Macintosh's had been sold. Now, Apple designs, develops, produces markets and services microprocessor-based personal computers, related software and peripheral products, including laser printers, scanners, compact disk read-only memory drives and other related products; and manufactures communications products that connect Apple systems to local area networks, connect the Macintosh to other computers and integrate the Macintosh into various computing environments. One of Apple's most successful new products is considered by many to be the current "ultimate" smart phone -- the iPhone, capturing over 40 million sales in 2010 alone, and almost 20 million in Q1 2011 alone. Combined with the I-Pod, Apple remains a global icon and technological force (Garside & Arthur 2011). In fact, with Apple guru Steve Jobs' passing, Apple and Jobs now receive almost "superstar" mythology (Schaefer 2012).
Current Situation and SWOT
At the forefront of the situation is the battle between operating systems (OS) that has been likened to the Coke v. Pepsi Wars. Since the advent of the Macintosh Operating System in 1984, there has been a battle resembling the Coke and Pepsi War, this time between the Macintosh/Apple OS and Windows. The battle is less over design and style, although that has been a robust part of it for decades, and now more about the Operating System (OS) and philosophy.
The
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Strengths
Weaknesses
Opportunities
Threats
Global corporation and branded products
Low market share
Innovate more wireless and mobile devices
Extreme competition
Synergistic in products, mission and profile
Proprietary hardware and software code
Outsourcing to save costs
Fiscal performance is tied to global financial situation
Strong media content
Perception of too expensive
Key markets in education, textbook delivery and iPhone
Lawsuits, proprietary code
Strong fan base
Loss of Steve Jobs
Roll out more integrated systems
Leadership and employee confidence.
Central Issues
Apple's central issues are dual: capturing more market share (volume to reduce costs) and remaining profitable. The growth of the iPod, iPhone, and iTunes market has been a huge success story for Apple, and promises to help gain both market share and competitive edge. However, Apple faces legal issues on its outsourcing policies, charges of collusion and price fixing in its iTunes niche, and some media issues on the iPhone 4 regarding reception (Case Study, C-154). Too, Apple has limited editions because of their proprietary operating system with a corporate attitude of "one size fits all" and "ours is the best, just use it." From a legal perspective, this arrogance often translates into a media-inspired view of… READ MORE
Quoted Instructions for "Apple Computer Overview and Historical Perspective" Assignment:
Criteria
1. The historical perspective is described.
2. The current situation is described including its strengths, weaknesses, opportunities and threats.
3. The central issues are described.
4. The alternatives and solution are described and evaluated.
5. An implementation plan is developed.
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How to Reference "Apple Computer Overview and Historical Perspective" Case Study in a Bibliography
“Apple Computer Overview and Historical Perspective.” A1-TermPaper.com, 2013, https://www.a1-termpaper.com/topics/essay/apple-computer-overview-historical/2262914. Accessed 5 Oct 2024.
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