Term Paper on "America's Army Video Game"

Term Paper 3 pages (1025 words) Sources: 1

[EXCERPT] . . . .

America's Army Video Game v. Army hundred years ago, a poster sponsored by the American Army depicted a picture of Uncle Sam pointing his finger at the viewer. The caption read, "I Want You For the U.S. Army." Now, Army recruitment has become far more sophisticated and technologically advanced. Uncle Sam now beckons to new recruits through their favorite medium: the video game. Created in 1999 by Colonel E. Casey Wardynski, America's Army is one of the top PC video games, according to the government's official website. Five million registered players compete at "virtual soldiering," a game that includes simulation exercises that mimic the real battlefield. "I want you!" has become "The next mission begins with you!" Not much has changed. America's Army mimics the real American Army on two main accounts. As a form of advertising and propaganda, the video game is only one of many tools used to recruit new officers. Therefore, both the actual United States Army and America's Army rely on lures to gain new recruits. Second, America's Army was designed to be both a way to lure young recruits and as a way to simulate battle experience. The United States Army also uses computerized simulations. Therefore, both the United States Army and America's Army rely on simulations to mimic real life. On the other hand, the United States Army differs from America's Army in a few key ways. First, America's Army will always just be a simulated game; the killing in the United States Army is real, bloody, and painful. Second, America's Army does not come close to teaching young recruits discipline or teamwork, both of which are essential to survival on the battlefield. Although America's Army and the United States Army share much in common, the video game does not adequately capture the experience of serving in the armed forces.

Both the America's Army video game and the United States Army use advertising, propaganda, and clever product placement in order to sell their ideas. In fact, America's Army is one of the propaganda and advertising tools that the United States Army uses as part of its arsenal of marketing tools. In addition to the video game, the United States army uses brochures, television ads, print ads and radio ads to sell the armed forces to young people. In the same way, America's Army is marketed through a series of advertisements in publications and on multimedia sources.

Both the America's Army video game and the United States Army use battle simulation games. In fact, the America's Army video game is almost entirely based on battle simulations. The United States Army employs more specific simulations games, such as those that are used to operate different types of mobile artillery. However, both the America's Army video and the United States Army need to hire software engineers that can craft intricate battle simulation episodes. Finally, the United States Army teaches its recruits how to identify and kill enemy forces, just as the video game does. Both the America's Army video game and the United States Army teach its participants how… READ MORE

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