Dissertation on "Westjet vs. Air Canada Why Westjet Will Win"

Quoted Instructions for "Westjet vs. Air Canada Why Westjet Will Win" Assignment:

Title of dissertation) Westjet vs. Air Canada: Why Westjet Will Win!

The duopoly in Canada known as Westjet and Air Canada is locked in a battle for passenger supremacy.

Westjet will win because it has closely aligned its business model with one of the world*****s most successful airlines, Southwest Airlines.

More importantly, it will succeed because of its corporate culture: Very passenger friendly, fun and customer -centric

Highlighting contrasting business models, aircraft, corporate culture, employee morale, code sharing and alignment with international carriers, reservation systems, application of theories such as Porter*****s Five Forces and many other relevant MBA theories may be incorporated etc. etc. etc.) will constitute part of the entire argument for the dissertation .

Please kindly follow the required format below explicitly!

15,000 words MINUMUM do not short and/or overrun, 300 words per page use line space of 1.5 see below in format.

WARNING :This paper will be submitted through Turnitin and therefore must be 100% original!!

I also have two more elective papers totaling 2,500 words, both will be submitted by October 11th.

What kind of special total price can you offer for the dissertation and two papers?

I would also prefer the same author for all three if possible, so give me your absolute best!

Thanks kindly.

P.

Introduction

In this section of the guidelines we set out the requirements for the document that

you are required to produce.

Format

The following standard is required for the submitted dissertation.

The dissertation is to be typed in a permanent and legible form.

Only one side of the paper should be used and the page setup should be portrait for

the main body of the dissertation. A left hand margin of 40 mm should be used all

other margins being 20 mm. Line spacing of 1.5 or 2 should be used for typescript,

except for indented quotations where single spacing may be used. A font size of 12 is

required and you are encouraged to use a clear font design such as Arial, Times New

Roman or Courier New.

Pages must be numbered consecutively throughout the text. Page numbers shall be

located centrally at the bottom of each page.

Any abbreviations used should be those in normal use. Where necessary a key to

abbreviations should be provided.

Where it is felt that the contents of the dissertation would be of interest to a wider

audience it is hoped that course members will consider publishing their

dissertations either in total or in an edited form.

Structure

A typical dissertation is likely to include the following:

title page (see Appendix B)

contents list (see Appendix C)

acknowledgments

executive summary

introduction

literature review

methodology

findings/data analysis

conclusions

recommendations

reflections

references

appendices

Contents list

A table of the various chapters and sections of the dissertation must be included

together with clear page references to each of these. Well documented contents will

quickly show any reader the scope and direction of the work. See Appendix C for

details.

Executive Summary

The final dissertation will need an executive summary, which emphasises the main

findings of the study. In particular this executive summary should contain:

an introduction telling the reader what the dissertation is about, its objective,

terms of reference and a description of the approach used

a summary of the information collected and analysis undertaken

details of the conclusions, recommendations and any action plans

This executive summary should only be written after the dissertation is completed.

It is often very difficult to write an effective summary as it should contain a

complete overview of the whole dissertation. It needs to provide an informative

outline of contents, conclusions and recommendations of the dissertation. There

should also be some indications of the methods used. It must be presented in a

coherent form ��*****" not as a list of headings or topics.

Introduction

The introduction is essential in order to tell the reader what the dissertation is

intended to provide ��*****" it is more than just the first section of the dissertation. It

should include a statement of the purpose or objectives of the inquiry, the terms of

reference, the sources of information on which the dissertation is based and how it

was collected.

The introduction sets the scene and puts the whole inquiry into its proper context. It

should explain why the research was carried out and outline the significance of

related work on the topic. The introduction may provide necessary background, but

only if it is relevant and brief. It may also inform the reader how the subject will be

developed.

It is likely that the main body of the dissertation will contain several

chapters/sections and sub*****sections. All such divisions should be identified using a

decimal notation system whereby major sections are given single numbers 1, 2, 3

and so on in sequence. The first level of sub*****section will follow a decimal point, for

example 1.1 and the first sub*****section under this sub*****section will repeat the process,

that is 1.1.1 and so on. Be careful to avoid too many sub*****sections as this will simply

lead to confusion and reading difficulties.

Literature Review

The research question must be seen to relate and informed by the literature. You are

encouraged to use the various electronic search facilities, journal articles and texts

to identify and understand both well*****established and more recent thinking in the

area pertinent to your topic. It is important that your literature review is both

comprehensive and up*****to*****date. There is a wide range of potential sources which you

can use to put together your literature review. The most recognized in academic

terms are monographs (books reporting original research) or journal articles, but

you can also use:

textbooks

reports (e.g., from Mintel or national government)

conference papers

newspapers

radio programs

television programs.

A critical evaluation of the literature in your chosen field of study is required to

produce clear and logical arguments that inform and reflect on your research

questions and objectives. During this process you will need to identify the

appropriate theories, models and conceptual ideas. A literature review does not

simply relate relevant concepts, but provides some form of critical judgment of

these concepts/perspectives in deciding how they will inform the research to be

conducted. This research might then not only say something empirically, but also

about the literature that underpinned it. As a broad guide, the *****˜typical***** literature

review will be between 3,000��*****"5,000 words in length.

Methodology

The methodology should provide a justified and informed account of how you

approached the research. It should provide detail of epistemological and ontological

issues relevant to your study. The methodology should also explain the role of

primary and secondary data in addressing the research questions and detail how

data was collected and analyzed. This will include discussion of instruments used

and sampling strategies employed. Students are expected to reflect upon the ethical

issues within the research design and conduct of the research. As a broad guide, the

*****˜typical***** methodology will be between 2,000��*****"3,000 words in length.

Data Analysis

This chapter an*****s and evaluates your findings and is often combined with the

actual description of the results. You should position your own results against the

background of previous research covered in the literature review, and against your

original research questions. The final paragraph of this section should point to the

conclusions section. As a broad guide, the *****˜typical***** data analysis will be between

3,000��*****"5,000 words in length.

Conclusions

The conclusions must be drawn from the body of evidence presented in the main

sections of the dissertation. Each separate conclusion should be acknowledged ��*****"

possibly by numerical sub*****sections. The conclusion should be seen to flow clearly

from the proceeding analysis and should also indicate any problems that had been

identified and which will be the subject of recommended solutions.

Recommendations

This section will suggest ways of solving the problems, how the recommended

courses of action will help to achieve the aims of the dissertation, the benefits and

cost of implementing the recommendations, the program of work that is

required, the timescale involved and the resource implications. Recommendations

should flow logically from the conclusions of the research indeed they are

sometimes combined under a joint heading.

Reflections

This section will contain an analysis and evaluation of the research process ��*****"

particularly an assessment of the strengths and weaknesses of the dissertation, any

problems or constraints encountered during the dissertation and how these

difficulties were resolved. In addition, an evaluation of the effectiveness of the

chosen methodology can be expected together with an assessment of how individual

management competencies have been developed. The following questions may be

useful in providing a framework for this section:

were the dissertation objectives well defined and fulfilled?

how did the outcomes compare with initial expectations?

was the research well planned and executed?

what went well and what would have been done differently?

how sensitive was the researcher to the abilities and contributions of others?

what was learnt in terms of management experience and the development of

specific management competencies?

what would be your recommendations for improving the dissertation in the

light of your experiences?

References

References serve two purposes. They enable the reader to check information from

external sources and to follow up those sources if further information is required.

References also acknowledge the debt of the reader to other *****s whose work

has been used. References include all sources which have actually been referred to

in the body of the dissertation. References do not include peripheral readings. In

order to clearly and accurately identify a particular source it is necessary to have

certain minimal information. This information primarily consists of the name of the

author, the year of publication, the title of the publication, the place of publication

and the name of the publisher.

Further specific information is dependent upon the nature of the publication being

referred to. There are a number of ways in which bibliographical data can be

presented. It is important, however, that consistency in referencing is maintained by

keeping to a single system.