Marketing Plan on "AB City Services Marketing Plan Company"
Marketing Plan 5 pages (1741 words) Sources: 5
[EXCERPT] . . . .
The marketing efforts do not incorporate effective social media presence. While the company has clients in various countries, the brand awareness is relatively low (Kirssi, 2014; Kemppainen, 2013).Opportunities
The company's possibilities to expand its operations are realistic. They offer very competitive services in both quality and price. Putting in place a better marketing approach will ensure that the company has more prospects. Partnerships with various companies in the niche can also avail new clients and increase brand awareness. They can also expand their offices and thereby have a larger manpower base (Kirssi, 2014).
Threats
Europe's economic standing is one of the biggest threats facing the company. A bad economic travel lowers the discretionary income of the population and so they spend less on travel and this causes a drop in holiday rental occupancy rates. Besides the economic climate, the actions of the competitors can be a threat to the company. The company should be able to counter the price strategies of competitors without badly affecting their bottom line. Inability of partners to deliver can also dent the reputation of the company (Kirssi, 2014; Jenster & Solberg Soilen, 2009).
References
AB City Service. (2015). AB City Service MarketLine Company Profile, 1-16.
Cityservice, retrieved on July 6, 2015 from http://www.cityservice.lt/en
Google, (n.d).The Small Business Online Marketing Guide
Jenster, P., & Solberg Soilen K. (2009). Market Intelligence: Building Strategic Insight. Fredriksberg
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Kemppainen K. (2013).Asiakastyytyvaisyystutkimus. Bachelor's Thesis. Tampere University… READ MORE
How to Reference "AB City Services Marketing Plan Company" Marketing Plan in a Bibliography
“AB City Services Marketing Plan Company.” A1-TermPaper.com, 2015, https://www.a1-termpaper.com/topics/essay/ab-city-services-marketing-plan/5975485. Accessed 29 Jun 2024.
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