Marketing Plan on "Marketing Plan: AB City Services Group Branding"

Marketing Plan 4 pages (1578 words) Sources: 6

[EXCERPT] . . . .

Trying to serve everyone is guaranteed to end in failure and frustration. The brand must therefore identify the most appropriate segment to serve and so design a marketing message that resonates with that segment. Making use of digital marketing does not exempt the company from the principles that have guided traditional marketing. It must in fact draw from these strategies and constantly iterate as the customers react to the message as online marketing allows for almost instantaneous feedback ("Landor Associates," n.d.; Stokes, 2014b)

Company's Mission Statement and Company Introduction

Mission:

To create balanced living and working environment by providing comprehensive and innovative services

The companies in the group shall engage in security services provision, territory cleaning and maintenance, auditing buildings' energetic and technical components, renovation, management of energy resources, maintenance and repair of engineering systems and facility management process administration. These shall be done in accordance to all environmental laws and regulations (City Service, n.d).

References

AB City Service. (2015). AB City Service MarketLine Company Profile, 1-16.

Balmer, J.T., Stuart, H., & Greyser, S.A. (2009). Aligning Identity and Strategy: CORPORATE BRANDING AT BRITISH AIRWAYS IN THE LATE 20 THCENTURY.California Management Review, 51(3), 6-23.

City service, retrieved on July 8, 2015 from http://www.cityservice.lt/en

Dawar, N., & Bagga, C.K. (2015).A Better Way to Map Brand Strategy. Harvard Business Review, 93(6), 90-97.

Landor Associates. (2010). The essentials of branding from The Big Book of Marketing

McGraw-Hill, The McGraw-Hill Companies

O'BRIEN, G. (2014). Sending a Message. Businesswest, 31(16), 28.

Stokes, R. (n.d)..eMarketing the essential guide to marketing in the digital world, (5th ed.).

Spiggle, S., Nguyen, H.T.,… READ MORE

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